Copywriter - Arabic

2 months ago

Dubai, United Arab Emirates Leo Burnett Full time

Company Description

**Job Description**:
The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Copywriter - Arabic is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands.
- Partners with creative leaders to proactively seek out and contribute actionable and thought
- provoking ideas.
- Being able to juggle multiple projects, prioritize, and meet deadlines
- Investigating industry best-practices and new possibilities
- Taking part regularly in opportunity briefs, stretching their creative abilities consistently

Main Tasks

Technical & Product
- Writing texts (e.g. copy, product descriptions), proofreading, and content editing
- Ensuring the consistency of prepared content;
- Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
- Have a keen understanding of all the channels in the 1:1 marketing space.
- Understanding of the power of data intelligence to help them achieve the communication challenge.
- Required to make conceptual and strategic decisions across a wide variety of clients and industries.
- Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
- Develop and execute strategically-sound creative for cross-channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Actively listen to truly understand the ask, client feedback, and internal feedback
- Ensure communications are produced to the highest standards of accuracy and quality control
- Deliver fresh ideas and personality while working with existing brand voice and tone
- Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
- Researches competitors and the industry to provide insight into trends and creative foresight
- Partners with the creatives to make the idea, copy, and design a cohesive story

Business Acumen & Operational Efficiency
- Understand the client's business objectives and align content strategy with those objectives.
- Manage multiple projects and meet deadlines in a fast-paced environment.
- Collaborate with cross-functional teams to ensure content is on brand and meets business objectives.

Innovative & Analytical Mindset
- Develop innovative ideas and concepts that align with the client's brand and objectives.
- Use analytical and logical reasoning to create effective and engaging content.
- Analyze content performance to optimize and improve content strategy.
- Ability to think critically and logically to make data-driven decisions.

People & Leadership
- Takes initiative to challenge an established point of view with respect and openness.
- Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
- Able to handle complex issues and make decisions even when missing information.
- Capable of proactively developing meaningful relationships with key decision makers.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
- Able to build succession plans and grow and mentor future talent.
- Able to provide constructive feedback to others in a timely manner.
- Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
- Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
- Able to motivate their team to pursue goals and deliver beyond their beliefs.
- Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
- Empowers individuals to solve problems with full support when needed.
- Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
- Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
- Proactively and continuously work towards improving effective team working and collaboration.
- Able to handle complex messages and is able to convey issues to facilitate others' understanding.
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