Assistant Public Relations Manager

2 months ago


Dubai, United Arab Emirates Accor Full time


Job Description

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a monthly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Manage photo and video shoots, conduct location scouts and site tours for media
  • Process financial documentation to secure outsourced work with agencies and other external suppliers
  • Write basic ad copy for business communications
  • Project manage marketing campaigns in conjunction with Spa, Food & Beverage and Sales departments to ensure profit growth and brand exposure.
  • Manage the supply chain process and timelines
  • Serve as a brand guardian and ensure all consumer-facing communications follow the brand standards
  • Liaise with appointed agencies, supplying a written creative brief with specific communication objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress.
  • Proof-read all communication materials to ensure the brand tone of voice is followed.
  • Assist the Director of Marketing and PR in executing the resort business objectives
  • Occasionally design in-house collateral including flyers, menus, posters, and hotel screen banners
  • Other tasks as assigned

Qualifications

  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline
  • Minimum 2 years experience in the Public Relations or related professional area
  • An experienced PR expert, a dynamic and self-driven, creative individual
  • Strong luxury hotel background / luxury brand background is preferred
  • Fluency in English, written and spoken


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