Assistant Public Relations Manager

2 weeks ago


Dubai, United Arab Emirates Accor Full time
  • Develop a marketing communicationsplan including strategy, goals, budget andtactics
  • Develop media relations strategy,seeking high-level placements in print, broadcast and onlinemedia
  • Coordinate all public relationsactivities
  • Direct social media team to engageaudiences across traditional and newmedia
  • Leverage existing media relationships andcultivate new contacts within business and industrymedia
  • Manage media inquiries and interviewrequests
  • Create content for press releases,byline articles and keynotepresentations
  • Monitor, analyze and communicatePR results on a monthly basis
  • Evaluateopportunities for partnerships, sponsorships and advertising on anon-going basis.
  • Build relationships withthought leaders to grow industryawareness
  • Maintain a keen understanding ofindustry trends affecting clients and make appropriaterecommendations regarding communication strategy surroundingthem
  • Manage photo and video shoots, conductlocation scouts and site tours formedia
  • Process financial documentation to secureoutsourced work with agencies and other externalsuppliers
  • Write basic ad copy for businesscommunications
  • Project manage marketingcampaigns in conjunction with Spa, Food & Beverage andSales departments to ensure profit growth and brandexposure.
  • Manage the supply chain process andtimelines
  • Serve as a brand guardian and ensureall consumer-facing communications follow the brandstandards
  • Liaise with appointed agencies,supplying a written creative brief with specific communicationobjectives, target market and any additional information asrequired and ensuring that the stakeholders are kept aware of allprogress.
  • Proof-read all communicationmaterials to ensure the brand tone of voice isfollowed.
  • Assist the Director of Marketing andPR in executing the resort businessobjectives
  • Occasionally design in-housecollateral including flyers, menus, posters, and hotel screenbanners
  • Other tasks as assigned

Qualifications

  • Proven working experience in publicrelations required
  • Proven track recorddesigning and executing successful public relations campaigns atboth a local and national level
  • Strongrelationships with both local and national business and industrymedia outlets
  • Experience in acting as a companyspokesperson; comfortable and skilled in both broadcast and printmedia interviews
  • Exceptional writing andediting skills
  • Solid experience with socialmedia including blogs, Facebook, Twitter,etc.
  • Event planningexperience
  • BA/MA degree in Marketing,Advertising, Communications or a relateddiscipline
  • Minimum 2 years experience in thePublic Relations or related professionalarea
  • An experienced PR expert, a dynamic andself-driven, creative individual
  • Strong luxuryhotel background / luxury brand background ispreferred
  • Fluency in English, written andspoken


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