Manager Category Management Originals Footwear Womens Kids

2 months ago


Dubai, United Arab Emirates Adidas Dubai Full time
  • Drive the category management for BU Originals FTW across all KPIs, with the objective to grow the business across EM Countries & Channels.
  • Execute the seasonal Go-To-Market process and calendar milestones for your respective category in Emerging Markets.
  • Define an effective Emerging Markets Category Range that allows Clusters to maximize their opportunities.
  • Build a Category “Common Range” as the foundation of your EM Range that ensures a consistent Brand Footprint with a focus on adidas own channels without compromising on any commercial opportunities.
  • Ensure all your BU ranging activities in RMA and M-3 follow the GTM Milestones and timelines.
  • Drive decision making through data analytics & category tracking paired with consumer trends and market opportunities.
  • Facilitate efficient communication with respective Cluster and Channel stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders.
  • Work closely with Brand Activation, Omnichannel & Membership teams to ensure executional excellence of Category activations & Key Moments to drive Full Price Sell-through
  • Review Seasonal Volumes across the Business segments and action against.


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