Senior Social Media Editor

3 weeks ago

Dubai, United Arab Emirates ITP Media Group Full time

Are you social media obsessed Looking to break new ground in the socialfirst news and entertainment space

ITP Media Group is looking for an ambitious Senior Social Media Editor to join the launch team of a socialfirst mobilefirst consumer media brand launching in early 2024.

Totally mad for what s trending on TikTok and always on top of the latest effects for Reels the ideal candidate lives and breathes social with a strong understanding of what drives views and engagement and keen interest in lifestyle reporting.

Based out of ITP s Dubai office this role will be responsible for publishing daily content reacting to local news trends and happenings with a fun playful approach with a focus on building an engaged active audience and a growing community.



Requirements

Key responsibilities

  • Create and post daily and hourly content across the brand s Instagram TikTok X and Facebook accounts.
  • With the Editor devise a strategy and schedule for each platform keep and deliver an alwayson content calendar.
  • Deliver consistent audience and engagement growth across the brand s social and digital platforms.
  • Ensure daily content goals are met and content is posted quickly and accurately.
  • Ensure content posted works towards the brand s audience and engagement goals promoting interaction and reaction.
  • Identify the best platform for a particular piece of content deliver it creatively and to a high standard.
  • Identify new social trends and jump on them quickly identifying how to make them work for the brand.
  • Regularly monitor user behaviours and algorithm changes and use those learnings inform future planning.
  • Alongside the Editor plan keep and execute a social media calendar.
  • Provide daily and weekly reports to the Editor on performance regularly analysing and refining approach for best results.
  • Work with the Editor to ensure ALL content reflects overall content / editorial strategy.
  • Contribute to the brand s annual and seasonal calendar of events collaborating with the events team to deliver exciting cohesive quality activations that add value to the brand and its audience.
  • Occasionally attend events outside of regular office hours.

What we re looking for in a candidate

  • Ambitious and a natural optimist.
  • Data driven and excited by analytics.
  • Indepth knowledge of and passion for social and digital content creation.
  • Creative across everything from social visuals to overcoming challenges.
  • Superb organisational and communication skills.
  • Excellent grasp of social trends and best practice.
  • Experience across a wide range of social media platforms and reporting.
  • Confidence going out and about shooting video on smartphones to create killer social content.
  • Ability to selfsupervise and meet deadlines.
  • Languages: Fluent in spoken English Arabic a plus.


Key Responsibilities: Lead, manage, and inspire a team of writers, reporters, and contributors to produce high-quality content for digital and print platforms. Develop and execute an effective content strategy that aligns with the brand\'s objectives and resonates with our target audience. Plan, assign, write, and edit articles, features, and daily online news stories, ensuring accuracy, consistency, and adherence to the brand\'s editorial standards. Stay updated on industry trends, news, and developments to ensure the brand\'s content remains timely and relevant. Collaborate with internal and external stakeholders, including industry experts and partners, to enhance content quality and coverage. Ensure the timely publication of content across various platforms, including the brand\'s website, social media channels, and print publications. Monitor and analyse content performance metrics to make data-driven decisions for continuous improvement. Provide guidance and mentorship to team members, fostering a culture of creativity, innovation, and professional growth. Qualifications: Bachelor s degree in Journalism, Communications, English, or a related field. A minimum of five years of editorial experience, prior experience in B2B publishing is preferred. Required Skills: Exceptional English written and verbal communication skills. Strong editorial skills including editing, proofreading, and fact checking. Creative thinker with a keen eye for design and visual aesthetics. Excellent organisational and project management skills. Proficient in using editorial software and tools. Strong knowledge of digital publishing platforms, content management systems, and SEO best practices. Paywall experience. Project budget management skills. Desirable Attributes: Passionate about the GCC technology market. Ability to work effectively under pressure and meet deadlines. Collaborative team player with strong interpersonal skills. Knowledgeable about the latest trends in the travel industry. Energetic, self-motivated, and results driven. International roaster of travel writers and photographers.

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