Product Marketing Manager
7 days ago
Responsibilities
- Develop and execute go-to-market strategies to drive product adoption and revenue growth.
- Conduct market research to identify customer needs, competitors, and market trends.
- Create compelling marketing messages and collateral to effectively communicate product features and benefits.
- Collaborate with cross-functional teams to define and refine product positioning and messaging.
- Plan and execute product launches, including coordinating promotional activities and sales enablement.
- Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
- Manage external agencies and vendors to support marketing initiatives.
- Stay up-to-date with industry best practices and emerging trends in product marketing.
Requirements
Bachelor's degree in marketing, business, or a related field.
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