Creative Concept Development Lead
1 week ago
Creative Concept Development Lead
will be responsible for leading the creative direction and execution of immersive events. This role involves developing innovative event concepts, ensuring seamless execution, and aligning creative strategies with client objectives and brand messaging. The
Creative Concept Development Lead
experiential will transform ideas into impactful, high-quality experiences. Collaborating with internal teams, vendors, and production partners, they will oversee the entire creative process from concept development to on-site execution while staying ahead of industry trends and integrating emerging technologies to enhance the creative event experiences.
JOB DUTIES & RESPONSIBILITIES
Concept Development & Strategy
Attend briefing sessions to gain a comprehensive understanding of the clients vision, objectives, and expectations for each event.
Develop and pitch creative event concepts that align with the clients brand, target audience, and marketing goals, ensuring relevance and impact.
Conduct in-depth market research and trend analysis to provide fresh, innovative, and competitive event ideas that meet current industry standards.
Develop a comprehensive event strategy for each client, ensuring a seamless and efficient flow throughout the event, from start to finish.
Create detailed event proposals that outline the concept, design elements, and event flow, ensuring clarity and alignment with the client&aposs expectations.
Collaborate with Marketing, PR, and Social Media teams, when applicable, to ensure event concepts are aligned with the clients brand messaging and promotional activities, maximizing event exposure and engagement.
Client & Vendor Relations
Lead creative direction in client presentations and renderings with designers to communicate event vision, themes, and design elements.
Build and maintain strong relationships with production teams and internal project managers for seamless event execution.
Research and establish partnerships with AV, production teams, furniture suppliers, set designers, and other service providers, in collaboration with the project management team.
Align with vendors to secure materials that meet the projects design, brand guidelines, venue restrictions, and budget.
Planning & Execution
Lead and guide the creative team and 3D renderers to ensure outcomes align with the creative concept.
Collaborate with event managers and production teams to translate creative ideas into tangible experiences.
Develop mood boards, creative decks, and event briefs to guide execution teams.
Oversee spatial planning, stage design, guest experience, and interactive event elements.
Ensure compliance with safety regulations and operational requirements.
Attend event setup to oversee execution and make real-time adjustments as needed.
Performance & Growth
Track event impact and effectiveness through post-event analysis and client feedback.
Stay updated on global event trends, technologies, and experiential marketing strategies.
Drive business development within the events department by identifying and capitalizing on new opportunities for innovative event activations
Develop AI skills within the department to be implemented in the creative development of events
KNOWLEDGE & EXPERIENCE
Bachelors degree in Event Management, Marketing, Communications, or a related field.
Minimum
5-7 years
of experience in event concept development, planning, or experiential marketing.
Experience in the
fashion, luxury, and lifestyle sectors
is highly preferred.
Strong industry network, including
vendors, production companies, and venue providers
across the region.
Fluent in
English;
Arabic is a plus.
Advanced knowledge of MS Office and event planning software.
SKILLS & ABILITIES
Strong creative vision with the ability to translate concepts into impactful event experiences.
Excellent storytelling, presentation, and communication skills with clients.
Proven ability to multitask and manage multiple projects in a fast-paced environment.
Strong negotiation and organizational skills.
Exceptional problem-solving abilities and adaptability to overcome challenges.
If interested send your CV to [HIDDEN TEXT] mentioning the title in the subject line.
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