Etisalat - Digital Analytics Consultant

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Etisalat - Digital Analytics Consultant

The Consultant will leverage their understanding of core digital marketing activities, digital analytics systems, and data visualization tools to drive insights and help to tell a story from the data. The Consultant's efforts will help to support continuous improvements to the customer experience through large data-set analysis, BI visualization, measurement strategy, funnel abandonment analysis, and other emerging practices. Bringing a strong development background, the consultant is proficient with common analytics systems, such as Google or Adobe Analytics, as well as data visualization systems, including Google Data Studio, Google Tag Manager, PowerBI, and Tableau. This role is highly collaborative and will interface with team members from across various disciplines and client verticals.

• Audit data collection implementations based on business objectives and best practices
• Create solution design documents and collaborate with technical teams on data collection implementations.
• Create Digital Tracking Strategies and Planning for App and Web.
• Expertise in creating robust data layer scripts to track key data points in alignment with the business KPI's.
• Implement the tracking using tag management solutions like Google Tag Manager (GTM), Adobe Launch etc.
• QA the analytics events to identify the gaps.
• Hands on experience with JavaScript for analytics implementation.
• Experience in setting up/configuring mobile app events using Firebase/GA4, Adobe Analytics etc.
• Conduct analytics and channel assessments to understand current performance against benchmarks, uncover and quantify opportunities for digital experience improvement, and create audience intelligence.
• Create, recommend, and execute relevant measurement strategies and plans based on consumer-centric business goals.
• Establish KPIs that demonstrate a connection to significant business impact and enterprise strategic initiatives.
• Provide prescriptive recommendations for performance improvement, based on available data, customer insights, and relevant best practices for acquisition and retention marketing.
• Interview stakeholders: review and build data, dashboards, reports, and research across digital experiences (including websites, portals, mobile apps, and other digital platforms)
• Participate in audience intelligence projects - creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics.
• Create and dissect dashboard reports/suites for various levels of review.
• Research and leverage data, analytics, and business intelligence to shape Digital Product strategies and key performance indicators.
• Contribute to personalization initiatives through research, ideas, strategies and methodology execution/plans while collaborating with other stakeholders/departments.

• Bachelor's degree
• 5+ years of experience in digital/web analytics.
• Strong communication skills to explain complex data, analyses, and findings
• Familiarity with analyzing data from systems like Google Tag Manager, Google Analytics, Adobe Analytics, Power BI, and other Digital Experience tools.
• Experience with the Google Marketing Suite and Adobe Marketing Cloud
• Experience of leading or managing a team.

ARE Dubai - Property# BCB2 515, Dubai CommerCity

Full time

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