Marketing Officer

3 weeks ago


Dubai, Dubai, United Arab Emirates IMPERIUM GROUP Full time

We are seeking a highly skilled Marketing Officer to develop and execute strategic marketing initiatives that enhance brand positioning, drive client engagement, and support business growth. The ideal candidate will have a proven track record in digital marketing, brand management, and campaign execution within the architecture, interior design, or real estate sectors.

Key Responsibilities:

  1. Develop and implement comprehensive marketing strategies aligned with business objectives.
  2. Strengthen brand identity by maintaining a consistent corporate image across all marketing materials.
  3. Conduct market research and competitor analysis to identify opportunities and enhance positioning.
  4. Manage the company's digital presence, including website updates, SEO strategies, and paid advertising campaigns.
  5. Oversee social media platforms by curating high-quality content, engaging with audiences, and tracking performance metrics.
  6. Collaborate with designers to develop compelling marketing materials, brochures, and presentations.
  7. Plan and execute targeted marketing campaigns across various channels, ensuring measurable ROI.
  8. Organize industry events, trade shows, and networking opportunities to increase brand exposure.
  9. Develop partnerships and PR initiatives to strengthen market presence.
  10. Monitor, analyze, and report on campaign effectiveness using key performance indicators (KPIs).
  11. Utilize marketing analytics tools to refine strategies and optimize engagement.
  12. Provide regular insights and recommendations to senior management based on data-driven evaluations.

Qualifications & Experience:

  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. Minimum 3–5 years of experience in marketing within the architecture, interior design, or real estate industries.
  3. Proficiency in SEO, Google Analytics, paid social media advertising, and email marketing platforms.
  4. Strong knowledge of graphic design tools (Adobe Creative Suite, Canva) is a plus.
  5. Exceptional written and verbal communication skills in English; Arabic is a plus.
  6. Ability to manage multiple projects, meet deadlines, and work collaboratively with cross-functional teams.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Architecture and Planning

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