Lecturer/Senior Lecturer in Digital Marketing Practice
4 days ago
Full time | MDX | United Arab Emirates
Posted On 03/03/2025
Job DescriptionRole SummaryThe role is for an experienced academic with a strong track record in high-quality teaching and service to the University through leadership and management. This is typically combined with a proven record of impactful research.
Job PurposeTo lead and contribute to research, learning and teaching, and knowledge transfer, benefiting students, the School, the University, and the wider community.
Ability to effectively teach digital marketing practice to undergraduate and postgraduate students, ensuring hands-on, real-world experience aligned with current industry best practices. Develop engaging teaching materials and implement innovative, practice-based learning and teaching approaches that reflect the latest trends, tools, and techniques in the field.
Main ResponsibilitiesLearning and Teaching
- Deliver high-quality teaching to undergraduate and postgraduate students.
- Contribute to the design, development, and evaluation of courses and programmes in collaboration with colleagues in Dubai and London.
- Identify and integrate best and innovative practices in learning and teaching into personal teaching methods.
- Ensure that personal research and subject knowledge inform teaching practices.
- Actively contribute to initiatives that identify, implement, and promote best practices in teaching and learning across the faculty and institution.
- Integrate research insights and materials into the curriculum.
- Take lead responsibility for a programme area, subject, or course, as required.
- Enhance student experience and outcomes.
- Provide academic advice and support to students.
- Work closely with teaching, technical, and administrative staff to ensure a high-quality teaching and learning environment.
- Promote the development of the Campus's research capacity and culture.
- Lead and shape major research projects and/or collaborations.
- Maintain a strong personal research profile with outputs of high international standing.
- Demonstrate a commitment to creating societal impact through research and knowledge transfer.
- Supervise Master's students in research and dissertation projects.
- Lead learning and teaching activities in a designated area, such as programme leadership.
- Manage research and knowledge transfer activities, including self-contained projects or contributions to broader programmes.
- Contribute to cross-Campus activities, including student recruitment, induction, assessment, and national and international partnerships.
- Represent colleagues and students on Campus committees, as required.
- Provide guidance, mentorship, and coaching to colleagues.
- Manage allocated people and resources effectively.
- Undertake additional duties as required.
Knowledge, Skills, and Experience
- Postgraduate qualification (normally a doctorate or equivalent) in Digital Marketing, Marketing, Business Analytics, Media, or a related field.
- Hands-on experience in planning, executing, and analyzing digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, and paid media strategies, including proficiency with tools such as Google Ads, SEMrush, or Ahrefs.
- Strong skills in social media marketing, influencer engagement, and content creation using platforms like Meta Business Suite, Hootsuite, or Canva.
- Proficiency in marketing analytics, performance measurement, and data-driven decision-making using tools like Google Analytics, Looker Studio, or Tableau.
- Experience with email marketing and automation tools such as Mailchimp, HubSpot, or Klaviyo.
- Understanding of UX design principles and user journey optimization in digital marketing.
- Proven ability to deliver high-quality teaching in one or more of the following areas:
- Digital Marketing Campaign Execution
- Content Marketing and Brand Storytelling
- SEO, SEM, and Paid Media Strategy
- Social Media Marketing and Influencer Strategies
- Digital Marketing Analytics and Performance Measurement
- Email Marketing and Automation
- UX Design and Conversion Optimization
- Evidence of subject competence and a track record of research outputs, normally of high international standing, commensurate with career stage.
- Track record of innovation in teaching and learning, including curriculum design and promotion of good professional practice.
- Ability to engage and motivate students and colleagues to perform at their best.
- Proven record of success in undertaking, supervising, and managing research activity, including master's supervision.
Additional Knowledge, Skills, and Experience
- Industry experience in digital marketing, content creation, UX design, or performance marketing.
- Experience applying data-driven marketing techniques to real-world business challenges.
- Familiarity with e-commerce platforms and digital sales funnels (e.g., Shopify, WooCommerce, Magento).
- Knowledge of AI and automation in digital marketing, such as ChatGPT, Jasper, or Midjourney.
- Track record of securing research and knowledge transfer funding.
- Experience leading research projects.
- Postgraduate Certificate in Higher Education or an equivalent teaching qualification.
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