Marketing Director – Healthcare
5 days ago
You'll be joining the senior management team of a well-established healthcare group in the region to drive further growth
Key responsibilities:
- Develop and implement comprehensive marketing strategies to drive revenue growth and enhance market share through innovation and new age marketing strategies.
- Drive a customer-centric marketing approach, ensuring all initiatives are relevant, commercially viable, and differentiated.
- Align marketing with sales initiatives to meet the business objectives, ensuring a cohesive approach to market penetration.
- Establish marketing frameworks and execution discipline, using key metrics to assess user acquisition, conversion, engagement, satisfaction, and renewal.
- Oversee the development and execution of marketing campaigns across various channels to enhance brand awareness and drive revenue growth.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and minimize costs.
- Ensure strong launch execution for new products and features (product road map), ensuring strong messaging, differentiated positioning, and customer adoption strategies.
- Ensure clear strategy and execution for pricing and market penetration strategies.
- Facilitate cross-functional communication and collaboration to achieve company objectives.
- Integrate marketing communications, ensuring consistent branding and messaging to customers.
- Drive excellence using digital-first, data-powered marketing strategies to enhance customer engagement and build brand loyalty.
- Champion content marketing.
- Competitive positioning & Brand strategy.
- Develop a strong storytelling approach.
- Build credibility and trust among key customer stakeholders.
- Lead, mentor, and manage the team, fostering a culture of high performance and continuous improvement.
Key requirements:
- Arabic and/or European languages in addition to fluent English (preferred).
- Bachelor's degree as a minimum.
- Minimum 10 years' experience driving the marketing function performance in a large organization in healthcare, hospitality, or related industries.
- Some exposure to marketing in mature economies (UK, US/Canada, Australia etc.) would be highly desired.
- Minimum 3 years' experience in a similar seniority - Director/VP/Head of Marketing - is a must.
- Proven experience developing and executing successful marketing strategies that have resulted in substantial revenue growth and cost optimization.
- A methodical approach to marketing, with experience in building and implementing structured processes, performance metrics, and effective training programs.
- Proven ability to use data and analytics to drive decision-making and improve efficiency and effectiveness.
- Financial acumen in setting and managing key performance metrics & budgets.
- Exceptional communication and presentation skills to engage with C-suite executives and key stakeholders.
- Proven experience in leading and motivating marketing teams.
- Strong judgment.
- A lateral thinker with a strong ability to analyze a high volume of often disjointed and unfamiliar information, identify problems and possible resolutions.
Director
Employment typeFull-time
Job functionMarketing and Strategy/Planning
IndustriesHospitals and Health Care, Hospitality, and Wellness and Fitness Services
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