Marketing Director – Healthcare

5 days ago


Dubai, Dubai, United Arab Emirates HumanImpact (Hi) Full time
Marketing Director – Healthcare (Arabic or/and European languages are highly preferred)

You'll be joining the senior management team of a well-established healthcare group in the region to drive further growth

Key responsibilities:

  • Develop and implement comprehensive marketing strategies to drive revenue growth and enhance market share through innovation and new age marketing strategies.
  • Drive a customer-centric marketing approach, ensuring all initiatives are relevant, commercially viable, and differentiated.
  • Align marketing with sales initiatives to meet the business objectives, ensuring a cohesive approach to market penetration.
  • Establish marketing frameworks and execution discipline, using key metrics to assess user acquisition, conversion, engagement, satisfaction, and renewal.
  • Oversee the development and execution of marketing campaigns across various channels to enhance brand awareness and drive revenue growth.
  • Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and minimize costs.
  • Ensure strong launch execution for new products and features (product road map), ensuring strong messaging, differentiated positioning, and customer adoption strategies.
  • Ensure clear strategy and execution for pricing and market penetration strategies.
  • Facilitate cross-functional communication and collaboration to achieve company objectives.
  • Integrate marketing communications, ensuring consistent branding and messaging to customers.
  • Drive excellence using digital-first, data-powered marketing strategies to enhance customer engagement and build brand loyalty.
  • Champion content marketing.
  • Competitive positioning & Brand strategy.
  • Develop a strong storytelling approach.
  • Build credibility and trust among key customer stakeholders.
  • Lead, mentor, and manage the team, fostering a culture of high performance and continuous improvement.

Key requirements:

  • Arabic and/or European languages in addition to fluent English (preferred).
  • Bachelor's degree as a minimum.
  • Minimum 10 years' experience driving the marketing function performance in a large organization in healthcare, hospitality, or related industries.
  • Some exposure to marketing in mature economies (UK, US/Canada, Australia etc.) would be highly desired.
  • Minimum 3 years' experience in a similar seniority - Director/VP/Head of Marketing - is a must.
  • Proven experience developing and executing successful marketing strategies that have resulted in substantial revenue growth and cost optimization.
  • A methodical approach to marketing, with experience in building and implementing structured processes, performance metrics, and effective training programs.
  • Proven ability to use data and analytics to drive decision-making and improve efficiency and effectiveness.
  • Financial acumen in setting and managing key performance metrics & budgets.
  • Exceptional communication and presentation skills to engage with C-suite executives and key stakeholders.
  • Proven experience in leading and motivating marketing teams.
  • Strong judgment.
  • A lateral thinker with a strong ability to analyze a high volume of often disjointed and unfamiliar information, identify problems and possible resolutions.
Seniority level

Director

Employment type

Full-time

Job function

Marketing and Strategy/Planning

Industries

Hospitals and Health Care, Hospitality, and Wellness and Fitness Services

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