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Digital Marketing Coordinator

4 weeks ago

Dubai, Dubai, United Arab Emirates HYATT HOTEL Full time
Roles and responsibilities
  • To support the digital marketing team to create and manage campaigns across all channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing efforts.
  • To update and maintain websites and micro-sites.
  • Managing online listings and respond guests' online feedback, creating a positive relationship with guests through online reputation platforms.
  • Working closely with internal team and external partners to ensure campaign's KPIs are achieved across all channels.
  • Staying updated on the latest digital trends and best practices to continually improve marketing efforts.

Qualifications

  • Bachelor's degree in business, marketing, or a related field.
  • Prior experience in hospitality industry is a plus.
  • Understanding of digital marketing efforts, including SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

    • Campaign Management and Execution:

      • Plan, create, and execute digital marketing campaigns across various channels, such as social media, email marketing, content marketing, PPC advertising, and SEO.
      • Monitor campaign performance and make adjustments as needed to improve results.
      • Coordinate with other teams (content creators, designers, developers) to ensure campaigns are consistent and on-brand.

    • Social Media Management:

      • Manage and grow the company's presence across social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
      • Create and schedule posts, engage with followers, and analyze performance through analytics tools.
      • Develop social media strategies to increase brand awareness, engagement, and lead generation.

    • Email Marketing:

      • Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement emails.
      • Segment email lists, craft compelling copy, and design visually appealing email templates.
      • Analyze email campaign performance, including open rates, click-through rates, and conversion rates, and optimize accordingly.

    • Content Creation and Optimization:

      • Work with content creators to develop high-quality blog posts, website content, landing pages, and other marketing materials.
      • Optimize content for SEO, ensuring it ranks well on search engines and drives organic traffic.
      • Research industry trends and keywords to improve content visibility and engagement.

    • SEO and SEM:

      • Assist in search engine optimization (SEO) strategies to improve the website's organic search ranking.
      • Help manage search engine marketing (SEM) campaigns like Google Ads, ensuring ads are targeted, effective, and within budget.
      • Perform keyword research and implement on-page and off-page SEO strategies.

    • Analytics and Reporting:

      • Use tools like Google Analytics, Social Media Insights, and SEO tools (e.g., SEMrush, Moz) to track, analyze, and report on digital marketing campaign performance.
      • Identify key metrics (KPIs) for different marketing activities, such as website traffic, conversion rates, and engagement levels.
      • Prepare reports for management, providing insights and recommendations based on data.
Desired candidate profile

  • Digital Marketing Expertise:

    • In-depth knowledge of digital marketing platforms, including social media, email marketing, SEO, and PPC advertising.
    • Experience with tools like Google Analytics, Hootsuite, Buffer, Mailchimp, and Google Ads.
    • Ability to manage multiple campaigns across different digital channels simultaneously.

  • Creativity and Content Creation:

    • Strong writing skills to create compelling, on-brand content for blogs, social media, emails, and other digital platforms.
    • Ability to come up with creative ideas for campaigns that resonate with the target audience and align with business objectives.
    • Basic graphic design skills using tools like Canva, Adobe Photoshop, or Illustrator can be a plus for creating visually appealing content.

  • Data Analysis and Reporting:

    • Ability to track key performance indicators (KPIs) and campaign metrics to assess the success of digital marketing efforts.
    • Proficiency in using analytics tools to interpret data and derive actionable insights.
    • Strong attention to detail in analyzing performance data and making data-driven decisions.

  • SEO and SEM Knowledge:

    • Experience with both on-page (keyword optimization, meta descriptions, title tags) and off-page (backlinks, social media signals) SEO strategies.
    • Experience with Google Ads, Facebook Ads, and other SEM platforms to create, manage, and optimize paid search campaigns.
    • Knowledge of keyword research, ranking factors, and SEO best practices.

  • Project Management:

    • Strong organizational skills to manage multiple campaigns and projects.
    • Ability to prioritize tasks, set deadlines, and work under pressure to meet deadlines.
    • Strong teamwork and communication skills to collaborate with various departments.

  • Communication Skills:

    • Clear and concise written and verbal communication skills for creating engaging content and working with team members or clients.
    • Ability to communicate complex digital marketing strategies to non-technical stakeholders.

  • Social Media Savvy:

    • Knowledge of social media platforms, trends, and best practices for engaging with audiences on channels like Instagram, LinkedIn, Twitter, and TikTok.
    • Ability to create and schedule posts, manage campaigns, and analyze engagement metrics.

  • Adaptability and Agility:

    • Ability to quickly adapt to changes in the digital marketing landscape, including new technologies, trends, and platforms.
    • Comfort with learning new tools and technologies as digital marketing evolves.
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