Brand and Marketing Director

7 days ago


Dubai, Dubai, United Arab Emirates SM2 Consulting Full time

Direct message the job poster from SM2 Consulting

Principal Consultant - Recruiting Sales & Marketing I Senior Management Professionals across APAC

SM2-Consulting is representing a global commercial vehicles company who are looking for a Director brand and Marketing for their International Markets HQ. Key to the success will be experience managing a small marketing team within the automotive / commercial vehicles / heavy equipment industry. Digital Marketing experience is also a MUST.

The Brand and Marketing Director will be reporting to the VP of the region and can also be based in Singapore for the 1st year before permanently relocating to Dubai.

Responsibilities And Duties
  • Spearhead integrated brand, marketing, and communication strategy development for brand consistency, amplification and business growth
  • Align brand, marketing & communication strategies with business objectives through cross-functional collaboration, delivering unified and impactful initiatives
  • Deliver marketing communication toolkits aligned with products and services key messages and value proposition
  • Lead a team of marketers to provide strategy and content support to the business hubs
  • Develop integrated marketing & communications strategies for products and services
  • Oversee the implementation of integrated marketing and communication strategies – covering brand, communication, digital, content, events & launches
  • Lead brand & customer research initiatives for insights-led integrated marketing and communication strategy development
  • Continually analyze market trends and the positioning of competitors for insights on developing marketing & communication strategies
  • Recommend initiatives that drive brand familiarity, generate sales leads and foster customer engagement and loyalty
  • Plan and oversee the implementation of a comprehensive digital marketing strategy that increases brand familiarity and drives online traffic and customer acquisition
  • Collaborate with business hubs and agencies to develop central marketing toolkits, and deliver impactful events
  • Strategically plan and manage marketing budgets, aligning with business objectives
Minimum Qualifications
  • Bachelor's degree in Marketing, Communication, Business Administration, or related field
  • At least 12 years of experience in brand management, marketing and communication
  • Experience in Automotive / heavy equipment industry
  • Sound understanding of B2B marketing principles and target audiences in the commercial vehicles industry
  • Strong project and team management skills
  • Flexible, creative and innovative
Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Motor Vehicle Manufacturing, Retail Motor Vehicles, and Wholesale Motor Vehicles and Parts
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