Digital Performance Manager
7 days ago
Location: Dubai, UAE.
Job Type: Full-Time.
Reporting to: Head of Marketing and Growth.
Job Title: Digital Performance Manager – Real Estate.
Salary: 15,000 AED- 20,000 AED.
Job Overview:
The Digital Performance Manager will be responsible for creating, implementing, and overseeing digital marketing strategies for the agency. This role includes managing social media channels, digital advertising, website content and optimization, SEO (Search Engine Optimization), and CRM (Customer Relationship Management) systems. The Digital Performance Manager will play a pivotal role in increasing brand visibility, driving online traffic, generating leads, and ensuring the agency's marketing activities are aligned with business goals.
Key Responsibilities:Social Media Management:- Develop, implement, and monitor social media strategies across platforms like Facebook, Instagram, LinkedIn, Snapchat, YouTube, and Twitter to increase brand visibility.
- Create engaging content, schedule posts, and interact with followers to boost community engagement.
- Analyze and report on social media performance, adjusting strategies as needed to improve engagement and reach.
- Oversee advanced campaign strategies on Meta platforms, including audience retargeting, lookalike audiences, and multi-channel integrations.
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Manage the budget for digital ads, ensuring optimal ROI for all campaigns.
- Monitor, track, and analyze performance metrics to ensure ads are effectively driving leads and conversions.
- Oversee the development and maintenance of the company website, ensuring it's up to date, user-friendly, and optimized for conversions.
- Work with designers and developers to improve user experience (UX) and ensure the site is mobile-responsive and SEO-friendly.
- Track website analytics, identify trends, and implement improvements to increase traffic, engagement, and lead generation.
- Implement SEO strategies to improve the website's ranking on search engines.
- Conduct keyword research, competitor analysis, and on-page SEO optimization.
- Ensure that all content across platforms is optimized for search engines, driving organic traffic to the site.
- Design and execute robust SEO strategies to enhance organic traffic, targeting real estate-related keywords.
- Work closely with the content writing team to ensure blogs are effective.
- Manage and optimize the agency's CRM system to ensure effective lead tracking, customer segmentation, and communication.
- Use CRM tools to automate marketing workflows, sending personalized messages and ensuring timely follow-ups.
- Establish automated workflows for lead nurturing and customer relationship management.
- Analyze CRM data to identify trends, lead conversion opportunities, and areas for improvement.
- Strong understanding of Bitrix24 and Zapier.
- Collaborate with other team members to create high-quality content, including blogs, newsletters, property listings, and video marketing materials.
- Develop email marketing campaigns to engage leads and nurture relationships with past clients.
- Create landing pages, lead forms, and calls-to-action that convert visitors into clients.
- Design and manage personalized email and WhatsApp marketing campaigns, leveraging segmentation for targeted engagement.
- Monitor campaign performance metrics, including open rates, click-through rates, and conversions, using insights to refine strategies.
- Regularly monitor, analyze, and report on key performance indicators (KPIs) related to digital marketing efforts, including traffic, conversion rates, ROI, and lead generation.
- Continuously improve campaigns based on performance data and industry trends.
Qualification:
- Bachelor's degree in marketing, Communications, Business, or a related field.
- Minimum of 3-6 years of experience in digital marketing, with a focus on real estate or related industries.
- Proven expertise in social media management, SEO, digital advertising, and website analytics.
- Proficiency in marketing tools such as Google Analytics, SEMrush, HubSpot, Mailchimp, Hootsuite, etc.
- Strong knowledge of digital marketing techniques and the latest industry trends.
- Excellent writing, communication, and content creation skills.
Skills:
- Strong understanding of social media platforms, SEO strategies, and online advertising.
- Data-driven decision-making and analytics skills.
- Ability to create compelling content for diverse audiences.
- Project management and ability to manage multiple tasks simultaneously.
- Strong knowledge of web design and content management systems (e.g., WordPress, Wix).
Mid-Senior level
Employment typeFull-time
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