Performance Marketing Manager

3 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Canonical Full time
Roles and responsibilities
  • Support marketing teammembers with strategic expertise, setting up and monitoring paidcampaigns
  • Monitor paid performance and budgetsacross the Marketing team
  • Build on automationand AI to improve paid performance
  • DevelopCanonical's adtech stack to industry leadingstandard

What we arelooking for in you

  • Proficiency withall ad platforms (Google, LinkedIn,Facebook...)
  • Track record in performancemarketing in a B2B environment
  • Experience in adautomation would be greatly appreciated
  • Abilityto work with at least one of the following languages: Python, JS,SQL
  • Experience in dataanalysis
  • Exceptional interpersonal skills andaptitude for forging trusting relationships across diverse,cross-functional teams
  • Proven ability toprioritise and differentiate what matters from the noise, meetingdeadlines without sacrificing quality
  • A growthmindset - someone who is not afraid to think big and take onrisks
  • Engagement with the latest trends inmarketing technology
  • Willingness to travel upto 4 times a year for internalevents

  • 1. CampaignStrategy andPlanning

  • DevelopCampaign Strategies: Design comprehensiveperformance marketing strategies for various channels (e.g., paidsearch, paid social, display advertising, programmatic, affiliatemarketing) to meet business goals such as lead generation, sales,or brand awareness.
  • GoalSetting: Define clear, measurable objectives (e.g.,conversions, clicks, CPA, ROAS) for campaigns to ensure they alignwith business priorities.
  • TargetAudience Segmentation: Develop audience targetingstrategies based on customer demographics, behaviors, interests,and purchase intent.
  • BudgetPlanning: Set and manage campaign budgets acrossdifferent channels, ensuring optimal allocation of resources formaximum performance.

  • 2.Campaign Execution andOptimization

  • CampaignManagement: Oversee the execution of paid campaignsacross various digital platforms like GoogleAds, Facebook Ads,Instagram,LinkedIn,TikTok, andProgrammatic.
  • AdCreative and Copy: Collaborate with the creative anddesign teams to develop ad creatives and copy that resonate withthe target audience and are optimized forperformance.
  • A/BTesting: Conduct A/B tests on ad creatives, landingpages, audience segments, and bidding strategies to continuouslyimprove campaign performance.
  • BidManagement and Optimization: Use automated biddingstrategies and manual adjustments to control costs and ensurecampaigns deliver the best ROI. This includes setting proper bidstrategies based on the campaign's goals (CPC, CPA,ROAS).

  • 3. PerformanceTracking andReporting

  • MonitorCampaign Metrics: Track key performance metrics suchas CPC (Cost per Click),CPA (Cost per Acquisition),ROAS (Return on Ad Spend),CTR (Click-through Rate), andConversion Rate to assess theeffectiveness of campaigns.
  • DataAnalysis: Use data and analytics to monitor campaignperformance and generate actionable insights for ongoingoptimization.
  • Reporting andInsights: Prepare weekly and monthly performancereports for stakeholders, highlighting results, insights, andrecommendations. These reports should include ROI analysis andforecasts.
  • Cross-PlatformAnalytics: Use tools like GoogleAnalytics, Facebook AdsManager, and Google DataStudio to track campaign performance acrossplatforms and provide a holistic view of marketingefforts.

  • 4. Budget andCostManagement

  • BudgetOptimization: Regularly assess campaign performanceand reallocate budget across channels to maximize ROI and meet thecampaign's performancegoals.
  • CostControl: Manage and optimize campaign spending,ensuring that the cost of acquiring a customer or generating a leadstays within profitable limits.
Desired candidate profile

1. Digital AdvertisingExpertise

  • PaidMedia Knowledge: In-depth understanding of paidmedia platforms, including Google Ads,Facebook Ads,Instagram,LinkedIn,Twitter, andTikTok. Experience withprogrammatic advertising,affiliate marketing, anddisplay advertising is alsobeneficial.
  • Bidding andBudgeting: Strong knowledge of various biddingmodels (CPC, CPM, CPA, ROAS) and experience in budget managementacross multiple digital marketingchannels.
  • Retargeting andRemarketing: Ability to develop and optimizeretargeting strategies to reach people who have previouslyinteracted with the brand.

2.AnalyticalSkills

  • Data-DrivenDecision Making: Comfort with analyzing largedatasets and deriving actionable insights. Experience usinganalytics tools such as GoogleAnalytics, Google DataStudio, and platform-specificdashboards.
  • A/BTesting: Expertise in designing, running, andanalyzing A/B tests to optimize ads, landing pages, and biddingstrategies.
  • Metrics andReporting: Proficiency in tracking and reporting onkey performance metrics, providing insights that help optimizecampaigns and improve overall ROI.

3.Creative and StrategicThinking

  • CreativeBriefing: Ability to work closely with creativeteams to craft compelling ad creatives that align with thecampaign'sobjectives.
  • StrategicPlanning: Ability to align paid media campaigns withbroader marketing strategies, ensuring that efforts contribute tooverall business growth.
  • ProblemSolving: Strong problem-solving skills to addresscampaign performance issues quickly andeffectively.

4. ProjectManagement

  • TimeManagement: Ability to manage multiple campaignsacross different channels, ensuring they are executed on time andwithin budget.
  • TeamCollaboration: Ability to work cross-functionallywith design, content, data, and sales teams to ensure the successofcampaigns.
  • Leadership:Ability to lead a team of performance marketers and manage theirdevelopment and growth.

5.Technical Tools and PlatformKnowledge

  • AdPlatform Proficiency: Expertise inGoogle Ads, Facebook AdsManager, Instagram Ads,LinkedIn Ads, TwitterAds, TikTok Ads, andother digital advertisingplatforms.
  • Analytics and CRMTools: Proficient in using tools likeGoogle Analytics,Facebook Insights,Google Tag Manager,HubSpot, and CRM systems to track,analyze, and optimizecampaigns.

Experience andQualifications

1.Experience

  • Mid-SeniorLevel: Typically requires 3 to 7years of experience in performance marketing,digital advertising, or relatedroles.
  • Proven TrackRecord: Demonstrable experience managing successfulperformance marketing campaigns with measurable results in afast-paced environment.
  • IndustryExperience: Experience in specific industries (e.g.,e-commerce, SaaS, consumer goods) may be preferred, depending onthe company's needs.
Key Skills
MarketStrategies,Marketing Skills,Marketing Strategy
Employment Type : Full-time
Department / Functional Area: Marketing
Experience: Not Mentioned years
Gender: Male
Vacancy: 1
Joining Date: Wed, 12Feb 2025

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