Cybersecurity Manager

3 weeks ago


Dubai, Dubai, United Arab Emirates Canonical Full time
Roles and responsibilities
  • Be responsible forgo-to-market planning and execution for Canonical's rangeof security and compliance products
  • Lead oncontent dissemination planning, campaign development and planningfor planning product launches.
  • You will lead onthe development of compelling messaging and positioning thatemphasizes business value and connects with target audiencesthroughout the buying journey
  • Conceiving andexecuting customer base communications and marketing programs toupsell and cross sell into our large base ofcustomers
  • Collaborating with demand generationteams, utilizing data and insights to create and improve strategiesthat drive traffic to our content, optimizing marketingfunnels
  • Work with other teams to plan event,webinars and support paid and social mediapromotion
  • Create and publish content (onlineand print) in line with marketing plans to deliver oncampaigns
  • Monitoring the competitive landscapeto define product positioning that differentiates

What we are lookingfor in you

  • Experience in a product marketingfunction for enterprise IT products (SaaS experiencepreferred)
  • Passion for the cybersecurityindustry and cybersecurity marketing
  • Stronginter-personal management skills.
  • Provenanalytical skills, able to assess opportunities and make decisionson ROI/advantages of programs &investments.
  • Appetite to deliver strong resultsand innovation.
  • Growth mindset - someone who isnot afraid to think big and take onrisk.
  • Willingness to roll up theirsleeves.
  • Exceptional verbal and writtencommunication skills.
  • Ability to work andthrive in a self-starter, fast-paced and changingenvironment
  • Love for diverse work assignmentsand the opportunity to try new approaches
Desired candidate profile

1. Product PositioningandMessaging

  • MarketResearch: Conduct deep market research andcompetitive analysis to understand market trends, customer needs,pain points, and competitive products. Stay updated on emergingcybersecurity threats andsolutions.
  • ValueProposition: Develop clear, concise, and compellingvalue propositions for cybersecurity products. Translate technicalfeatures into customer benefits that address pain points related tosecurity, compliance, risk management,etc.
  • MessagingFramework: Create effective messaging that resonateswith different audience segments (e.g., IT professionals, securityexecutives, compliance officers). Ensure consistency across allcommunicationchannels.
  • Differentiation:Work on differentiating the product from competitors in thecybersecurity landscape by emphasizing unique features, use cases,and performance benefits.

2.Go-to-Market (GTM)Strategy

  • MarketSegmentation: Define target market segments, buyerpersonas, and ideal customer profiles (ICP) to guide productpositioning and salesstrategies.
  • ProductLaunches: Lead the product launch process bycoordinating with cross-functional teams (e.g., product management,engineering, sales, customer success) to ensure a successfulproduct introduction to themarket.
  • SalesEnablement: Provide the sales team with tools,resources, and training to effectively sell the cybersecurityproduct. This includes developing battle cards, competitiveanalyses, pitch decks, and objection-handlingguides.
  • Campaigns:Design and implement integrated marketing campaigns to generateleads, build brand awareness, and educate prospects on theproduct's cybersecurity capabilities andbenefits.

3. Customerand MarketInsights

  • CustomerFeedback: Collect and analyze feedback fromcustomers, prospects, and sales teams to understand productreception, challenges, and opportunities forimprovement.
  • Voice of theCustomer (VOC): Act as the voice of the customer ininternal discussions, ensuring the product marketing strategyaligns with customer needs and addresses their painpoints.
  • ThoughtLeadership: Collaborate with product teams andexternal thought leaders to produce insightful content (e.g., blogposts, whitepapers, webinars, and case studies) on cybersecuritytrends and best practices.

4.Content Development andCommunication

  • ContentCreation: Develop content for various marketingchannels, including website copy, product datasheets, case studies,blog posts, email campaigns, and social media content. Ensure allmaterials speak to the product's value in solvingcybersecurity problems.
  • ContentStrategy: Create educational content that helpsprospects understand the cybersecurity landscape and how yourproduct addresses emerging threats. Position the company as anauthority in the cybersecurityspace.
  • Webinars andEvents: Organize and participate in webinars,conferences, and trade shows to showcase the cybersecurity product,demonstrate use cases, and build relationships with potentialcustomers.
Key Skills
Cyber Security,Engineering,SystemsEngineering
Employment Type :Full-time
Department / Functional Area: Engineering
Experience: Not Mentioned years
Gender: Male
Vacancy: 1
Joining Date: Wed, 12 Feb 2025
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