Director Omnichannel Marketing EMC

3 weeks ago

Dubai, United Arab Emirates Adidas Full time
Purpose and Overall Relevance for the OrganizationTo ensure positive development of adidas’ Brand image across all Omni-Channel touchpoints: Own Retail, Franchise, Wholesale, own and partner eCom. The role will be responsible for planning and executing campaigns in stores across all channels and categories, to support sustainable and profitable market share growth in EMC. In addition, the role is responsible for supporting the profitability of all channels by positively impacting Traffic, Conversion, ATV, UPT and Profit Margin across all store formats through flawless executed consumer-relevant marketing campaigns, promotions, in-store communication, consumer journeys and visual merchandising.Key Responsibilities:

Strategy and PrioritiesIn alignment with external and internal stakeholders develop Omni-Channel Marketing strategies to deliver the brand plans across full EMC, Key trade zones, Allicance Partners, Key Accounts and other partners. Develop iGTM sell-in (showrooms) delivery from an Omni perspective, calendars and sell-out strategies across seasonal priorities for future seasons. Plan, deploy and track the MaEx and Sales working budget (SWB) across all applicable channels suring projects come in within budget and all budget is optimized. Drive alignment across brand function regarding brand marketing for instore and mall exeuction (with Brand Activation, Digital, CTC & Category Management and MOPS team). Work closely with all stakeholders on growth plans to ensure that business targets and Net Sales are achieved. Identify local Omni-Channel Marketing agency partners in order to negotiate, secure and appoint long-term partnerships in order to deliver high standard campaign executions.Seasonal Omni-Channel Marketing Calendar PlanningDefine and own the development of the yearly Omni-Channel Marketing calendar across Sports Performance and Originals for each channel. This calendar includes campaigns, store openings, renovations, commercial moments and other local activations. Development of the calendar will be aligned to channel and category sell-out targets across campaigns and other market related activity. Ensure flawless executions of all Omni-Channel Marketing campaigns, promotions and in-store communication tools. Ensure each campaign and/or project is effectively planned, delivered and evaluated against targets, ensuring that MaEx and SWB are optimized. Drive key projects like the Halo store, women’s store and new format concepts.Business MetricsDevelop a deep understanding of the targets and performance of each channel, understanding which Omni-Channel Marketing levers need to be activated to impact KPI’s and Net Sales. Work closely and cross-functionally with the channel teams to pro-actively assess any performance issues (such as persistently declining traffic) and develop the tactical Omni-Channel Marketing solutions in order to address with the Channels.Team ManagementEffectively manage large scale team across seven subidaries. Drive the company values across all team members, role model these beliefs and behaviours. Promote a high-performance culture by setting clear expectations and individual goals. Evaluate the competencies of team members on a regular basis and provide prompt feedback and guidance to drive high performance. Take ownership of Talent Management processes to grow, develop and retain talent. Work closely with the other members of the MLT on cross functional topics.

Key Relationships:EMC Channel heads and their teams (all Channels), HUB Omni channel team, CTC, Brand Comms, Digital and MOPS, Market Omni-Channel agencies and vendors.Knowledge, Skills and Abilities:

Advanced user of MS OfficeFluency in English and Arabic an advantageSolid business acumen and in-depth knowledge of Retail KPI’sHighly numerate with the ability to understand, analyze data and produce actionable insightsSolid interpersonal, networking and negotiating skillsStrong leadership, problem-solving and decision-making abilities

Requisite Education and Experience / Minimum Qualifications:University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing. 12 + years Retail or Marketing experience (minimum 3-4 years Retail experience is essential). 5-6 years management experience.

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