Marketing & Communication Manager

4 weeks ago


Dubai, Dubai, United Arab Emirates Buccellati Full time

HOW WILL YOU MAKE AN IMPACT?As part of its strategic development in the Middle East, we're looking for a Marketing & Communication Manager, to support the development of Buccellati Maison in the region.The Marketing & Communication Manager of Buccellati Middle East will contribute to initiating and implementing the 360 communication plan within Buccellati's global strategy with the objective of developing brand awareness in the Middle East region.She/He will develop, manage and execute the PR & Events strategy, boutique activations to support the business objectives, and Maison's exposure, impact, and image in the region following HQ indication and supervision.She/He will ensure a perfect adaptation to the local region, working closely with the HQ, local teams, and external agencies while developing a high level of client centricity and integrated client engagement through all touch points.She/He will work closely with the local partners on all marketing & communication-related activities.This role will report to the Brand Director in conjunction with HQ.Key ResponsibilitiesStrategy and planning:Put together a yearly 360 calendar to help HQ that includes all activities (PR & media, marketing, events, CRM, VM, etc.) and ensure consistency of our strategy for each launchBudget planning and cost allocation for all PR, marketing & communication activities for the markets in the regionSupport brand director with strategic reportingCommunication, PR, AdvertisingDevelop & roll out in collaboration with agencies (as required) an impactful local media & PR strategy in line with local needsPrepare all online and offline communication material shared by HQ (including newsletters, etc.)Plan, manage, and execute in collaboration with internal and external stakeholders (agencies, suppliers, etc.) and according to HQ directives all digital communications on local platforms and social media increasing the followers' database, following the brand digital calendar and/or special local festivities to achieve marketing & communication resultsEstablish and maintain strong connections with key editors, press, opinion leaders as well as media agenciesEnsure the maximum exposure making sure targets are met online and in printEnsure high-quality products placementPropose and organize promotional and PR/media eventsOrganize shootings for the press in the region and monitor selected photo/video shootsEvents & PromotionPlan, manage, and execute events-related activities including brand events and in-store promotions in line with the allocated budgetPlan, manage and execute the Brand's Visual Merchandising for all channels, according to HQ directives and consistent with global Brand image standards, ensuring high qualitative visibility of the brandMake sure that the highest standards are respected in the stores to convey the best image to clientsCoordinate with partners as well as with the mall for directly own boutiques to ensure the best exposure of the housePrepare, according to HQ guidelines, presentation materials to the department stores and clients including pictures of creations and price information in line with external partnersDigital Marketing & CRMDevelop and implement clienteling programs (CRM) and incredible client experiences for greater consumer retention and acquisitionUnderstand the clients' profiles and segment them for targeted communication and adapted clienteling plans. Provide data and analysis as neededDefine clients' treatments and gifting strategy for the region in line with HQ guidelinesOrganize successful product launches of all segments with proper stock and allocationShare information on the yearly product launch schedule with other departments and boutiquesProactively share local insights on digital communication platformsOtherConduct competitor research and marketing analysisSupport in organizing and animating training sessions for boutique staff on products and brand identitySupport and provide inputs where needed in-store layout for new openings and renovations working with HQ designer and local architectHOW WILL YOU EXPERIENCE SUCCESS WITH US?Minimum of 6 years of in marketing & communication, with experience in the Middle East regionFluent in English and ArabicExcellent computer knowledge of Microsoft Office (Microsoft Word, Excel, PowerPoint), and Adobe softwareDesire to contribute to the development of the brandAnalytical and problem-solving skills with a high level of accuracyStrong interpersonal skills with open communication and a good team playerCan-do, "extra mile" mindsetMulticultural sensitivity and international awarenessWHAT MAKES OUR GROUP DIFFERENT?We value freedom, collegiality, loyalty, and solidarity.We foster empathy, curiosity, courage, humility, and integrity.We care for the world we live in.YOUR JOURNEY WITH USWe aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision-makers and influencing individuals.After your application has been selected, you will be contacted by our HR team for an interview.Along the recruitment process, you will meet the HR Business Partner, Brand Director, and HQ.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionAdvertising, Marketing, and Product ManagementRetail Luxury Goods and Jewelry#J-18808-Ljbffr



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