Marketing Communications Manager
7 days ago
Cognita Asia Holdings Pte Ltd is a global leader in independent education, committed to creating an environment where every student can thrive in a rapidly evolving world.
We are seeking a Digital Marketing Executive to join our dynamic marketing team in Dubai. In this role, you will be responsible for developing and executing digital marketing strategies to enhance brand visibility, generate leads, and support data-driven decision-making.
Main ResponsibilitiesPaid Advertising- Develop and execute paid advertising campaigns across Google Ads, Meta Ads, and other key platforms in collaboration with our digital agency.
- Track and analyse campaign performance to ensure key targets are met.
- Drive awareness and conversions for school recruitment events through targeted paid advertising campaigns.
- Collaborate with the website manager and digital agency to implement SEO strategies that enhance organic search visibility and website traffic.
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum of 2 years in digital marketing, preferably within education or a marketing agency.
- Proven track record in managing paid advertising campaigns and collaborating with agencies.
- Proficiency in marketing tools like Google Analytics, HubSpot, and project management platforms (e.g., Monday.com).
- Strong ability to track performance metrics, generate reports, and optimise campaigns.
- Ability to work with designers and content creators to develop engaging digital assets.
- Ability to handle multiple projects, meet deadlines, and thrive in a fast-paced environment.
- Strong written and verbal English skills (Arabic is a plus).
- Willingness to travel within the UAE, and occasionally beyond, for school visits and events.
- Valid UAE driver's license and access to a car for school visits.
This is a great opportunity to be part of a global education network and contribute to impactful marketing initiatives that support student recruitment and school growth.
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