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Fractional Brand Manager
4 weeks ago
We're looking for a Fractional Brand Manager to help us tighten, unify, and elevate our brand identity across everything we do — from $97 product funnels to our premium $10K coaching experiences.
This isn't just a creative direction role — you are responsible for the final quality of anything the public sees.
Whether it's a sales page, lead magnet, slide deck, or Instagram carousel — if it's going live, it needs your eyes on it before it ships . We don't want interpretations of your vision by others. We want final, intentional execution that you stand behind.
This is a high-trust role that gives you ownership of how we show up — both online and in our clients' minds.
What You'll Do Brand Strategy & Stewardship- Audit existing brand presence and define key gaps or inconsistencies
- Maintain and evolve our brand guidelines (colors, fonts, tone, layouts, brand pillars)
- Create brand identity decks for internal use across marketing, sales, product, and support
- Guide contractors/designers/writers on creating brand-aligned assets
- Review and approve creative work across social, funnels, PDFs, decks, and more
- Be the final checkpoint for all brand materials — if it's public, it doesn't go out without your sign-off
- Say "this isn't good enough yet" when needed, and make the necessary changes directly or with team support
- Ensure all content is consistent in voice, tone, design, and emotion — from $97 entry points to $10K premium experiences
- Review all branded assets before major product launches
- Help develop naming, visuals, messaging frameworks for new programs or offers
- Align visual storytelling with client results and brand narrative
- Create or refine templates, mockups, and simple design assets
- Polish presentations, lead magnets, and coaching materials when needed
- QA all brand-facing materials across platforms
- Have 4+ years of experience in brand, design, or creative direction
- Have worked in coaching, online education, SaaS, or digital-first brands
- Are obsessed with quality and clarity — you don't cut corners, and you don't let mediocre things slip through
- Can work collaboratively, but aren't afraid to say, "We're not shipping this yet."
- Think visually and emotionally — you know how to create a premium feeling , not just a good layout
- Can manage a small creative team or work with freelancers
- Internal teams follow and apply brand guidelines with less handholding
- Client feedback consistently references "feel," "tone," "clarity," and brand alignment
- All public-facing content looks and sounds consistent across platforms
- Final asset quality is tight, premium, and unmistakably on-brand
- Campaign performance improves due to elevated brand trust and clarity
- A high-ownership role inside a fast-growing coaching brand
- Low-meeting culture and clear outcomes — we care more about execution than hours
- Contract/retainer-based with flexibility in hours
- Compensation: $2000 - $3500 (based on experience and industry relevance)
- Mid-Senior level
- Part-time
- Marketing and Sales
- Industries: Professional Training and Coaching
