Assistant Manager Marketing

2 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Atlantis Resorts dubai Full time
Roles and responsibilities

As the Assistant Manager, Marketing -F&B, you will assist the Manager, Marketing - F&B,manage all marketing activity relating to Food & Beverageand other resort projects on a need basis. You will work with theFood & Beverage operations team closely to providemarketing support whilst still maintaining brand positioning, andassist in developing highly effective marketing strategies tomarket Atlantis Dubai restaurants and other activity in line withguidance from the Marketing Manager and Director, and helpimplement plans to assist the marketing team in meeting revenuetargets using all channels. You will also support the social mediateam and optimise outlets' pages within each platform toincrease the visibility of company's social content, andwork collaboratively with internal stakeholders (CRM, Digital,social media etc.…) to set, define and execute promotionactivities across the hotel.

You will alsoensure brand standards and identity, develop dining promotions andthird-party initiatives, manage hotel collateral creation adheringto brand standard, and manage internal photoshoots for restaurantsand food.

AboutYou

The successful candidatemust be passionate about Food & Beverage marketing and havea minimum of 2 years' experience in this field, havestrong project management and organisational skills, and haveexcellent writing and presentation skills. You must be familiarwith the Food & Beverage industry in Dubai and the UAE andunderstand the current trends. You will have experience within afast-paced working environment and be able to work under pressurewith tight deadlines and be a creative self-starter and groupleader who takes initiative, and not discouraged by challenges,setbacks, and change.

You will also haveexcellent communication skills, both written and spoken, have goodstakeholder management, and have strong project management andorganisation skills to enable completion of multiple projects atonce. Strong technical skills are essential, using Microsoft Officeand Excel, and a degree in marketing is preferred, though notessential.

Desiredcandidate profile

1.Marketing Knowledge andStrategy

  • CampaignDevelopment: Understanding of how to develop andexecute marketing campaigns that align with businessobjectives.
  • MarketResearch: Ability to conduct market research,analyze customer data, and interpret trends to create targetedmarketing strategies.
  • DigitalMarketing Expertise: Knowledge of digital marketingchannels, including social media, email marketing, SEO, SEM, andpaidadvertising.
  • Branding:Assisting in maintaining brand consistency across all marketingmaterials and communicationplatforms.

2. ProjectManagement and OrganizationalSkills

  • CampaignCoordination: Ability to manage and coordinatemarketing campaigns from concept to execution, ensuring all tasksare completed ontime.
  • Multitasking:Balancing multiple projects simultaneously, from digital contentcreation to event planning, with a focus on meetingdeadlines.
  • Detail-Oriented:Attention to detail when managing marketing assets, content, andcampaign tracking to ensureaccuracy.

3.Communication andTeamwork

  • ClearCommunication: Ability to communicate marketingideas and results clearly to team members, stakeholders, and uppermanagement.
  • Collaboration:Work closely with other departments (sales, product development,customer service) to ensure alignment of marketing efforts withbusiness goals.
  • Vendor andPartner Relations: Building and maintainingrelationships with external vendors, agencies, or partners involvedin marketingefforts.

4. DataAnalysis andReporting

  • AnalyticsTools: Experience with tools like Google Analytics,social media insights, and email marketing platforms to measure theeffectiveness ofcampaigns.
  • PerformanceMetrics: Ability to track key performance indicators(KPIs) such as traffic, conversion rates, and ROI to assesscampaign success and suggestimprovements.
  • Reporting:Preparing reports and presentations to summarize marketingperformance and recommendations forimprovement.

5.Creativity and ContentDevelopment

  • CreativeMindset: Developing innovative marketing ideas andcontent that resonate with the targetaudience.
  • ContentCreation: Assisting in the creation of engagingdigital content, including blog posts, newsletters, graphics, andvideos.
  • Social MediaManagement: Supporting social media strategies,content posting, and communityengagement.

6.Budgeting and FinancialManagement

  • BudgetTracking: Assist in managing the marketing budget,ensuring that campaigns stay within allocated budgets and resourcesare effectively used.
  • CostOptimization: Identifying areas for cost savingswhile maintaining effective marketingperformance.

7.TechnicalSkills

  • SoftwareProficiency: Familiarity with marketing softwaresuch as CRM tools, email marketing platforms, content managementsystems (CMS), and design tools like Adobe CreativeSuite.
  • WebsiteManagement: Assist with managing website content,ensuring it is up-to-date, relevant, and optimized forSEO.
Key Skills
Corporate Marketing,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1

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