Digital Marketing Coordinator

3 weeks ago

Dubai, Dubai, United Arab Emirates HYATT HOTEL Full time
Roles and responsibilities
  • Tosupport the digital marketing team to create and manage campaignsacross all channels, including but not limited to SEO,pay-per-click (PPC), metasearch, display, social media, and emailmarketing efforts.
  • To update and maintainwebsites and micro-sites.
  • Managing onlinelistings and respond guests' online feedback, creating apositive relationship with guests through online reputationplatforms.
  • Working closely with internal teamand external partners to ensure campaign's KPIs areachieved across all channels.
  • Staying updatedon the latest digital trends and best practices to continuallyimprove marketing efforts.

Qualifications

  • Bachelor'sdegree in business, marketing, or a relatedfield.
  • Prior experience in hospitality industryis a plus.
  • Understanding of digital marketingefforts, including SEO, pay-per-click (PPC), metasearch, display,social media, and email marketing.
  • Ability towork in a fast-paced environment and manage multiple projectssimultaneously.

    • CampaignManagement andExecution:

      • Plan,create, and execute digital marketing campaigns across variouschannels, such as social media,email marketing, contentmarketing, PPCadvertising, andSEO.
      • Monitorcampaign performance and make adjustments as needed to improveresults.
      • Coordinate with other teams (contentcreators, designers, developers) to ensure campaigns are consistentandon-brand.

    • SocialMediaManagement:

      • Manage andgrow the company's presence across social media platformslike Facebook,Instagram,Twitter,LinkedIn, andTikTok.
      • Create andschedule posts, engage with followers, and analyze performancethrough analytics tools.
      • Develop social mediastrategies to increase brand awareness, engagement, and leadgeneration.

    • EmailMarketing:

      • Create andmanage email marketing campaigns, including newsletters,promotions, and customer engagementemails.
      • Segment email lists, craft compellingcopy, and design visually appealing emailtemplates.
      • Analyze email campaign performance,including open rates, click-through rates, and conversion rates,and optimizeaccordingly.

    • ContentCreation andOptimization:

      • Work withcontent creators to develop high-quality blog posts, websitecontent, landing pages, and other marketingmaterials.
      • Optimize content for SEO, ensuringit ranks well on search engines and drives organictraffic.
      • Research industry trends and keywordsto improve content visibility andengagement.

    • SEOand SEM:

      • Assist insearch engine optimization (SEO) strategies to improve thewebsite's organic search ranking.
      • Helpmanage search engine marketing (SEM) campaigns like Google Ads,ensuring ads are targeted, effective, and withinbudget.
      • Perform keyword research and implementon-page and off-page SEOstrategies.

    • Analyticsand Reporting:

      • Usetools like Google Analytics,Social Media Insights, andSEO tools (e.g.,SEMrush,Moz) to track, analyze, and report ondigital marketing campaignperformance.
      • Identify key metrics (KPIs) fordifferent marketing activities, such as website traffic, conversionrates, and engagement levels.
      • Prepare reportsfor management, providing insights and recommendations based ondata.
Desired candidate profile

  • Digital MarketingExpertise:

    • In-depthknowledge of digital marketing platforms, including social media,email marketing, SEO, and PPCadvertising.
    • Experience with tools likeGoogle Analytics,Hootsuite,Buffer,Mailchimp, and GoogleAds.
    • Ability to manage multiplecampaigns across different digital channelssimultaneously.

  • Creativityand ContentCreation:

    • Strongwriting skills to create compelling, on-brand content for blogs,social media, emails, and other digitalplatforms.
    • Ability to come up with creativeideas for campaigns that resonate with the target audience andalign with business objectives.
    • Basic graphicdesign skills using tools like Canva,Adobe Photoshop, orIllustrator can be a plus for creatingvisually appealingcontent.

  • DataAnalysis andReporting:

    • Ability totrack key performance indicators (KPIs) and campaign metrics toassess the success of digital marketingefforts.
    • Proficiency in using analytics toolsto interpret data and derive actionableinsights.
    • Strong attention to detail inanalyzing performance data and making data-drivendecisions.

  • SEOand SEMKnowledge:

    • Experiencewith both on-page (keywordoptimization, meta descriptions, title tags) andoff-page (backlinks, social mediasignals) SEO strategies.
    • Experience withGoogle Ads, FacebookAds, and other SEM platforms to create, manage, andoptimize paid search campaigns.
    • Knowledge ofkeyword research, ranking factors, and SEO bestpractices.

  • ProjectManagement:

    • Strongorganizational skills to manage multiple campaigns andprojects.
    • Ability to prioritize tasks, setdeadlines, and work under pressure to meetdeadlines.
    • Strong teamwork and communicationskills to collaborate with variousdepartments.

  • CommunicationSkills:

    • Clear andconcise written and verbal communication skills for creatingengaging content and working with team members orclients.
    • Ability to communicate complex digitalmarketing strategies to non-technicalstakeholders.

  • SocialMedia Savvy:

    • Knowledgeof social media platforms, trends, and best practices for engagingwith audiences on channels likeInstagram,LinkedIn,Twitter, andTikTok.
    • Ability tocreate and schedule posts, manage campaigns, and analyze engagementmetrics.

  • Adaptabilityand Agility:

    • Ability toquickly adapt to changes in the digital marketing landscape,including new technologies, trends, andplatforms.
    • Comfort with learning new tools andtechnologies as digital marketingevolves.
Key Skills
DigitalMarketing,Marketing Development,Marketing Skills
Employment Type : Full-time
Department / Functional Area: Marketing
Experience: years
Gender: Male
Vacancy: 1

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