Digital Technical Analyst

4 weeks ago


Dubai, Dubai, United Arab Emirates HR 360 Consultants Full time
JobPurpose:

Responsible fortracking and implementation of analytical tools across our web andapp properties to support Marketing UX and Content Merchandisinganalytics.

Responsibilities:

  • Buildand execute a plan for developing digital analytics infrastructurewith the Google and Adjust tracking suit.
  • Subject matter expert on Google Analytics GA4 GTM GA360 FirebaseAdjust etc.
  • Understanding of Frontend webdevelopment languages (JavaScript HTML CSS)
  • Debug existing analytic set up on web and apps to identifygaps.
  • Configure tags using GTM for webproperties and work with developers to set up tags inAdjust.
  • Configure marketing pixels on web andapps.
  • Configure trackers custom dimensions andmetrics that are in line with our business and commercialKPIs.
  • Take ownership of quality driven UATapproach and provide support for prerelease testing and qualityassurance feedback for analytic codeimplementations.
  • Perform adhoc analysisdirectly on GA/Adjust.
  • Perform audits andvalidations on every implementation to ensure reliable dataoutput.
  • Build reports and dashboard on GoogleData Studio and Powerbi
  • Responsible forcascading knowledge of web analytic tool product development andweb analytics trends / best practices to thebusiness.

Experiencerequired:
2 years experience in DigitalAnalytics Implementation.
Solid experience of workingwith Google Analytics expertise (Google Analytics 360 GA4 DataStudio).
Experience of app analytics platforms is a mustFirebase and Adjust/Appsflyer.
An understanding of HTMLCSS and Javascript is required.
Proficient at datavisualization (Data Studio Powerbi Tableau or other similarplatforms)

Educationrequirement:

  • Bachelorsdegree in information systems Math Computer Science or relatedfield.
  • Google Analyticscertification.
KeySkills
Bakery & Pastry,ComputerSoftware,Jira,Accident Investigation,Chemistry
Employment Type : Full Time
Vacancy: 1

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