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Dubai, Dubai, United Arab Emirates Al Tayer Insignia Full timeAl Tayer Insignia is seeking a highly skilled Senior Content Editor to join our team. As a Senior Content Editor, you will be responsible for leading the content strategy and style guidelines for our luxury fashion retail business.You will work closely with our creative team, marketing, and stakeholders to develop engaging consumer-centric content that meets...
Content Editor
4 weeks ago
Responsible for the creation ofcontent across all channels including but not limited tonewsletters, homepages, SMS', push notifications andpress releases. To ensure the tone of voice for each brand withinthe portfolio is adhered to and the delivery of rich content ison-brand, on-time and as perbriefed.
EssentialRoles andResponsibilities
•Assist in the Style Guide and Tone of Voice development across allretail brand portfolio
• Updateglossary input and translation repositoryenhancements
• Deliver copy acrossall consumer channels, including website, CRM, social, retail andpaid media, ensuring messaging is aligned andon-brand
• Collaborate with in-housecreatives to develop digital and offline content to ensureconsistency between visual and writtencreative
• Assist in glossary inputand translation repositoryenhancements
• Upload content viacontent management system (CMS)
•Regularly test and proof digital content across emailers,homepages, SMS
• Analyse industrybest practices with knowledge ofSEO
• Support cross functional teamsand site operations teams by responding to ad-hoc copyrequests
• Proactively engage withpeople across departments and follow up on deliverables from otherswithout hesitation
•To assist the Senior content editor and workcollaboratively with otherstakeholders
JobRequirements
Education/Certificationand Continued Education
Degree in ForeignLanguages, Marketing, Communication or similarfield
Years ofExperience
4+ years ofexperience as a copywriter, content editor and/or languagespecialist
Knowledge andSkills
Strong fluency inEnglish
You are familiar with UAE, KSA,Kuwait, Qatar, Oman, Bahrain or Lebanese dialects (ifrequired)
Ability to work independently andcollaborate
Experienced in working in Englishwith an engaging, accurate and adaptable writing style, withimpeccable grammar
Keen to learn on SEO andoptimising content
Have experience withworking in localization projects for e-commerce website, preferablyluxury fashion retail
Experience within luxuryretail, with a sound knowledge of luxury fashion, designers andbrands, culture and trends for MENAdemographics
Have an engaging, accurate andadaptable writing style, with impeccablegrammar
Competent using different contentmanagement systems (CMS)
Able to showcase agood understanding of garment and accessoryconstruction
Sound knowledge of national andinternational men's and women's fashion,designers, brands and trends
Able to workunder pressure and prioritise in a fast-pacedenvironment
Proficient user of Excel andGoogle Docs and are comfortable with digital work on an in-houseCMS
Thrive in an entrepreneurial environmentand will be highly self-motivated and passionate our brand and ourclients
Fluent inEnglish
Experience working in an E-Commerceenvironment
1.Content Review andEditing
- Proofreading:Review content for spelling, grammar, punctuation, and syntaxerrors. Ensure that the text flows smoothly and readswell.
- Editing for style andtone: Ensure that the content adheres to the desiredstyle, tone, and voice. This includes making adjustments forclarity, readability, andengagement.
- Fact-checking:Verify facts, statistics, and sources to ensure the content isaccurate and credible.
- Improvingstructure: Edit content to ensure logical flow,coherence, and organization. This may involve restructuringsentences, paragraphs, or sections forclarity.
- Ensuringconsistency: Ensure consistency in writing style,formatting, and terminology, especially when multiple writerscontribute to a publication orwebsite.
2. ContentOptimization
- SEOoptimization: Edit content to ensure it includesrelevant keywords and follows best practices for SEO (Search EngineOptimization). This includes adjusting headlines, subheadings, andkeyword placement.
- Formatting andlayout: Adjust content to fit specific formattingguidelines, including using bullet points, headings, subheadings,and other visual elements to improvereadability.
- Tailoring content tothe audience: Ensure that the content resonates withthe target audience, considering their interests, preferences, andneeds.
3. Collaborationwith Writers andTeams
- Collaboratewith writers: Work closely with writers to providefeedback on drafts, suggesting revisions andimprovements.
- Coordinate withother departments: Collaborate with other teams suchas marketing, design, and social media to ensure that content isaligned with overall marketing strategies andgoals.
- Managedeadlines: Ensure that content is completed on timeand that the editing process stays on schedule. This may involveworking with a content calendar and keeping track of editorialdeadlines.
4. ContentStrategy andPlanning
- Contentplanning: Assist in planning and developing contentstrategies, helping to align editorial goals with thebrand's marketing and communicationobjectives.
- Content calendarmanagement: Help maintain an editorial calendar toensure a steady stream of content and that deadlines aremet.
- Qualityassurance: Ensure that the final content meets thebrand's standards and expectations beforepublication.
Content Management,Content Editing,CopyEditing
Employment Type :Full-time
Department / Functional Area: Content Strategy
Experience: Not Mentioned years
Gender: Male
Vacancy: 1
Joining Date: Fri, 24 Jan2025