Brand Voice Editor

5 days ago


Dubai, Dubai, United Arab Emirates Al Tayer Insignia Full time

Al Tayer Insignia is seeking a highly skilled Senior Content Editor to join our team. As a Senior Content Editor, you will be responsible for leading the content strategy and style guidelines for our luxury fashion retail business.

You will work closely with our creative team, marketing, and stakeholders to develop engaging consumer-centric content that meets our brand's tone of voice and style guidelines. Your expertise will be essential in upholding and interpreting the seasonal campaign direction through all marketing initiatives.

This is a fantastic opportunity to join a dynamic team and make a significant impact on the content strategy of a leading luxury fashion retailer in the MENA region.

About the Role:
  • You will lead the development of Style Guides and Tone of Voice across all retail brand portfolio
  • You will develop a glossary and translation repository enhancements
  • You will oversee the delivery and implementation of brand tone of voice across all communication platforms
  • You will review and sub content created by the content editor to ensure high standards are met


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