Marketing, Senior Field Manager

4 weeks ago

Dubai, Dubai, United Arab Emirates MicroStrategy Full time

Company DescriptionStrategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends, we set them, and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where all employees' contributions are recognized and valued.Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.Job DescriptionThe RoleThe Senior Field Marketing Manager will be a strategic partner with field sales and business development teams, building a healthy sales pipeline. You will be responsible for the strategy, planning and execution of marketing activities including but not limited to events, digital campaigns, media relations, webinars, customer stories capture, partner events, etc. A passion for delivering pipeline generating programs across multi-channel marketing, operating both strategically and hands on – such as knowledge of implementing LinkedIn Paid Ads strategy, Social Selling via LinkedIn Sales Navigator, and driving social employee advocacy programmes.The role includes managing and executing all logistics for marketing field activities for UAE, KSA, Qatar, Oman & Turkey. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. The right person will also be able to provide input into the programme strategy, conceiving of new ideas to increase effectiveness as part of the overall Strategy go-to-market platform. We are looking for an individual who will not just want to execute tasks across multiple projects but also take on a leadership role. This role will require multi-matrix partnering across different teams such as sales, customer success, sales engineering, as well as across different marketing functions including corporate headquarters to take corporate campaigns and optimise to meet regional requirements.Day To Day ResponsibilitiesWorking with sales leadership to build and execute go-to-market strategyWork in cross-functional teams and collaborate closely with sales, business development and others in planning, development, execution, and measurement of field marketing activities delivering to pipeline targets and KPIsTake ownership of field marketing program, including events, sponsorships, paid media, webinars, brand awareness campaign, online campaigns and more, to showcase customer success and demonstrate the value of Strategy to support customer retention and new customer acquisitionEnsure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to salesProvide guidance on marketing messages and campaign development to ensure effectiveness. Work with regional and global marketing and cross functional peers to ensure relevant solution messaging in the local contextPlan and align joint marketing with our key partnersFacilitate and track lead distribution and follow up activities with sales and business development teamsTrack and report campaign metrics as well as overall ROIManage project timelines, quality, resources, and budget to plan, which may include the management of external agenciesManage and update website with local assets (manage translations)Manage vendor coordination, obtain quotes, submit purchase orders, and track invoicesInterpersonal SkillsAn entrepreneurial, agile, and creative mindset is required for success in this role:Self-starter, with a flexible attitude, experience working in a fast-paced environmentStrong project management and organisation skills with the ability to prioritise multiple projects, across three different countries and teams, to meet deadlinesTeam oriented, with a natural talent for partnering with sales and pre-sales, focused on overcoming obstacles and having the humility and confidence to put team success firstProblem solver and influencing skills – able to creatively negotiate and partner with internal and external stakeholdersInternational outlook – appreciation for different cultures and local market dynamics to partner with the teams in MEA region.QualificationsRequired Experience8+ years marketing experience – experience in B2B tech companies; cloud platform and/or SaaS markets is preferredStrong event background and execution experienceExperience in working within a customer focused sales environment with an understanding of sales channels and market segmentsArabic and English language skillsDegree educated or equivalent academic/work experienceDesirable Experience And SkillsCRM: SalesforceMicrosoft Products: Outlook, Word, PowerPoint, ExcelMarketing Automation: MarketoSales Tools: LinkedIn Sales NavigatorDesirable experience Google Analytics, Content Stack, Cvent, Zoom webinars, WrikeAdditional InformationStrategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex age, genetic information, or any other legally protected basis.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionInformation TechnologyIndustriesSoftware Development and IT Services and IT Consulting#J-18808-Ljbffr

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