Senior Field Marketing Manager

3 weeks ago

Dubai, Dubai, United Arab Emirates Amazon Full time

Senior Field Marketing Manager - Africa, Middle East, and Turkey, Amazon Delivery Service Partners (DSP)Job ID: 2894079 | Q-Express Documents TransportAt Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we're constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small, are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best-in-class service levels through the introduction of pioneering new products and services in the last mile delivery space.We are looking for a talented Field Marketing Manager to grow the footprint of the Delivery Service Partner (DSP) program across the Africa, Middle East, and Turkey (AMET) region. The program gives entrepreneurs an opportunity to develop a successful package delivery business with low start-up costs and access to Amazon's technology and logistics experience.This Field Marketing Manager will build and manage the marketing program for Amazon DSP across multiple countries in the AMET region, consisting of UAE, KSA, Egypt, Turkey, and South Africa. You will be responsible for attracting prospective DSP candidates across the region using brand and performance marketing strategies to raise awareness of the program, drive consideration through lead generation and convert interest into candidate applications.This role will be a crucial part of a global marketing team and strategy; providing local audience insights, business team connections and Arabic language specialism in rolling out this global program for the region. As well as driving program awareness and acquisition of new DSPs in the region, you will be responsible for:Strategic projects to improve effectiveness of marketing across the team;Budget ownership;Agency management;Owning the marketing strategy implementation;Reporting inputs to senior leaders.The ideal candidate has a track record of success in marketing strategy, and a strong background in hands-on performance marketing and lead generation campaigns. You also have proven experience managing priorities and working effectively across a number of internal stakeholders, strong project management skills, attention to detail, and an entrepreneurial, creative spirit. You will need to be able to move between strategy and execution on a daily basis. You have experience and influence in cross-team collaboration across multiple projects. A successful candidate will be highly analytical, resourceful, customer focused and have a proven track record in taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.This role is based in Dubai but will require travel as required and will report into the Head of Marketing (based in London).Key job responsibilitiesOwn market research of local audiences to identify insights and targeting strategies.Work with global brand owners and local business teams to create relevant positioning for each country.Creation of marketing launch strategy to support business goals, in conjunction with central strategy teams on paid channels, SEO, martech and content.Own regional budget with accountability on spend and efficiency targets.Recruit and manage local agency partners to manage paid media.Work with global agency partners on localizing efforts.Drive brand awareness, lead generation and applications of prospective DSPs.Creation of annual and quarterly campaign strategies, including creating agency briefs, planning workflows, agency management and reporting.Automate and improve triggered communication throughout the customer journey.Collaborate cross-functionally with stakeholder teams to deliver a best-in-class experience across the marketing funnel.BASIC QUALIFICATIONSExperience in developing and managing acquisition marketing or channel programs.Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).Experience building, executing and scaling cross-functional marketing programs.Experience developing and executing campaigns across a multitude of timezones and languages.Experience in marketing or marketing research.Experience using data and metrics to measure impact and determine improvements.Experience presenting metrics and progress to goal to senior leadership.Speak, write, and read fluently in Arabic.Speak, write, and read fluently in English.PREFERRED QUALIFICATIONSExperience in a business-to-business (B2B) environment, high-tech products/services.MBA.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.#J-18808-Ljbffr

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