Digital Marketing Executive

3 weeks ago

Dubai, Dubai, United Arab Emirates Deriv Full time

Dubai, United Arab Emirates | Posted on 18/02/2025

Are you ready to revolutionise digital marketing in the online trading industry across the MENA region? As an Arabic Speaking Senior Digital Marketing Executive at Deriv, you'll spearhead our digital presence and marketing innovation in Arabic-speaking markets, leveraging cutting-edge AI technologies to create culturally relevant campaigns. Your role will directly influence how millions of traders in the MENA region engage with our brand across digital channels. As an AI-first business, you'll have access to cutting-edge tools to improve your marketing potential.

On a given day, you will:

  • Create and adapt multilingual marketing campaigns with a focus on Arabic-speaking markets
  • Develop culturally nuanced content using advanced AI tools for the MENA region
  • Lead social media strategy for Arabic-speaking audiences
  • Use AI tools to support Arabic content creation and conduct MENA market analysis
  • Ensure brand consistency across Arabic and English communications
  • Monitor and analyse campaign performance in MENA markets
  • Collaborate with global teams to align regional and international strategies
  • Implement localised marketing automation strategies

You will enjoy working with us if you:

  • Thrive in a multicultural, data-driven marketing environment
  • Like to experiment with AI tools to enhance marketing campaigns
  • Love adapting global strategies for MENA market preferences
  • Get excited about regional digital marketing trends
  • Enjoy optimising customer journeys for Arabic-speaking audiences
  • Have a passion for financial markets and technology

We would love to work with you if you:

  • Are native/fluent in Arabic with excellent English communication skills
  • Have 5-8 years of experience in digital marketing, particularly in MENA markets
  • Demonstrate expertise in Arabic content creation and regional marketing
  • Possess strong understanding of MENA cultural nuances and market dynamics
  • Show proficiency in PPC and social media marketing for Arabic audiences
  • Have experience or enthusiasm for embracing AI technologies in marketing processes

We pay competitive salaries based on your skills, qualifications, experience and market rates. Additionally, you'll be eligible for an annual bonus based on individual and company performance.

When you join Deriv, you will be supported in growing your career in our company. You can expect to have a personalised Learning and Development programme as well as the costs covered for relevant professional development and education related to advancing your career at Deriv.

You'll be based at our modern office in Dubai's prestigious JLT, a key centre for Deriv's Middle Eastern operations. Our Dubai office is home to over 200 talented professionals from diverse nationalities, creating a truly global workplace. You'll thrive in an expat-friendly environment that celebrates diversity and encourages cross-cultural collaboration, with regular knowledge-sharing sessions and team events.

Ready to transform digital marketing in the MENA region's online trading industry? If you're excited about leveraging AI and data-driven strategies to create compelling Arabic marketing campaigns, we want to hear from you.

Deriv is an equal opportunity employer committed to diversity and inclusion. We take pride in our Great Place to Work and IIP Platinum certifications, which reflect our commitment to creating an exceptional work environment. Join us and help build the future of online trading while working alongside top talent from over 80 nationalities.

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