Marketing Communications Manager

1 week ago

Ras alKhaimah, Ra’s al Khaymah, United Arab Emirates Talent Pal Full time

Company Description
We bring to you and your family an Arabian hospitality at its finest with an atmosphere
of pure luxury and magic. It is in
Marjan Island Resort & Spa, managed by Accor
that you will find the best of both worlds, a luxury 5- star establishment standards and
a canvas of true Arabian tradition.

Main Duties:

Administration

  • Develops a public relations program for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
  • Develops media contacts, plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity.
  • Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
  • Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments
  • Disseminates corporate press releases to appropriate local trade and consumer media
  • Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
  • Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel
  • Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
  • Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned
  • Coordinates all activities with the Sales Manager
  • Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
  • Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
  • Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate
  • Maintains mailing list/contact file
  • Maintains hotel photo file
  • Liaises with Human Resource Manager on matters affecting corporate image
  • Develop hotel gifts and giveaways
  • Builds profile within local market place through attendance at various events and local market place
  • Coordinates hotel photography when required
  • Monitors awareness of competitor activities and use information when developing strategies
  • Plans and coordinates sponsorship activities.
  • To supervise the maintenance of a mailing list consisting of a record of former and existing clients of the hotel.
  • To organize regular visits by professional persons from the media and members of the trade to the hotel.
  • To present a summary of visits to the General Manager and Director of Sales & marketing on a regular basis.
  • To attend all official functions as a representative of the hotel.
  • To greet all VIP guests of the hotel.
  • To ensure that stationary and printed items are standardized and conforms to the Pullman standards.
  • To closely coordinate social events in the hotel.
  • To closely observe matters pertaining to PR activities of the hotel and other hotels (competitors) on a regular basis.

Customer Service

  • Ensures the delivery of brand promise and provides exceptional service at all times to the guests.
  • Provides excellent service to internal customers in other departments as appropriate.
  • Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems are resolved satisfactorily.
  • Maintains positive guest and colleague interactions with good working relationships.

Operational

  • Ensuring that all operating standards comply with Company and Hotel Policies and Procedures and standards.
  • Writing and updating the Departmental Operations Manual.
  • Ensuring that all room targets are met.
  • Ensuring strategic market influx

Other Duties

  • Compete against a standard of excellence by setting high performance standards and pursuing aggressive goals
  • Strive for constant improvements and takes responsibility for achieving business results and persevere despite obstacles
  • Diagnose problems and thoroughly analyze information to guide decision making
  • Evaluate and assimilate critical information when reaching conclusions and make logical, competent decisions
  • Build and maintain positive relationships with all internal customers and guests in order to exceed their needs
  • Take action to address these needs in order to exceed their expectations
  • Create a positive hotel image in every interaction with internal and external customers
  • Adhere to hotel brand standards
  • Maintain a high level of product and service knowledge in order to explain and sell s

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