Marketing and Communications Manager

1 week ago


Remote, United Arab Emirates Itineris Full time

Role Summary:

The Marketing and Communications Manager plays a key role in shaping and executing the company's marketing and communications strategy. This position is pivotal in ensuring the effective design, distribution, and maintenance of the company's brand identity.

Collaborating with cross-functional teams, including content creators, copywriters, and PR officers, the Marketing and Communications Manager will be instrumental in crafting and implementing marketing plans to enhance customer engagement and reach our target audience.


Position Location:
Based in Lebanon - Working Remotely for the MENA & GCC

Business Industry:
Digital & Communication Solutions

Reporting Channel:
Group Chief Marketing Officer

Supervising:
Content Creator

Main Duties and Responsibilities:

Strategic:

  • Develop and implement the company's marketing and communications strategy to achieve organizational goals.
  • Oversee the creation of comprehensive marketing plans to attract and engage target customers.
  • Ensure the adherence to policies and procedures in the implementation of marketing and communications plans.
  • Participate in budgeting processes and monitor expenditures in coordination with the Finance Department.

Technical & Executive:

  • Manage the analysis stage of marketing communication briefs, collaborating with Marketing and Business Development teams.
  • Safeguard the organization's brand image and corporate identity, ensuring brand consistency across all activities.
  • Supervise the design, production, and distribution of marketing and advertisement material in collaboration with internal and external stakeholders.
  • Provide guidance and supervision for social media efforts, offering feedback and strategic direction.
  • Identify and manage agreements with advertising and marketing agencies, ensuring performance evaluations of vendors.

Sales Support:

  • Devise and execute innovative strategies and campaigns to support the sales team, generating highquality new sales leads.
  • Ensure accuracy of all product information and details across website and digital channels.
  • Demonstrate a proven track record in customer acquisition and retention, particularly in relevant products.

Administrative:

  • Conduct periodic meetings with direct reports to ensure clear priorities and smooth workflow.
  • Prepare regular reports detailing the department's activities and achievements.
  • Manage manpower requirements according to specified plans.
  • Appraise team's performance, recommend necessary actions, and address training needs.
  • Approve team's administrative affairs such as vacations and leaves.
  • Nominate a deputy to handle responsibilities when needed.

Brand and Corporate Communications:

  • Manage, develop, and control the brand across all media, both internally and externally.
  • Develop and oversee corporate communications to customers, including newsletters, briefings, and other communications.
  • Work with the marketing team to develop integrated marketing campaigns, ensuring alignment with sales for effective followup and maximum ROI.
  • Manage and deliver a consistent internal message to employees to drive engagement.

Education and Experience:

  • Bachelor's degree in Marketing, Communications or any related field.
  • Minimum of 10 years of experience in Marketing and eCommerce.
  • Proven background in businesstobusiness marketing, with extensive general marketing and communications experience.

Required Knowledge, Skills, Abilities and Personality Attributes:

  • Experience developing and executing digital marketing strategy, social media (organic and paid), website, mobile, and app.
  • Expertise in developing integrated communications programs, drawing on all areas of the marketing mix including direct marketing, CRM, events, and digital channels.
  • Experience in media, corporate, and public affairs directly and through agencies.
  • Expertise in brand management.
  • Ability to identify key messages, audiences, and channels and formulate a communications strategy across them all.
  • Strong communication skills including copywriting.
  • Ability to travel Baghdad, Dubai, Jordan & Africa.


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