Social Media

5 days ago


Remote, United Arab Emirates Binance Full time

**Responsibilities**:

- Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice.
- Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube.
- Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes.
- Analyze social media metrics and report on performance and trends.
- Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content.
- Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required.
- Work with editorial and marketing teams to drive content creation and content marketing.

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field.
- A minimum of 5 years’ experience in social media management. Experience in the blockchain and cryptocurrency industry is a plus.
- Experience developing social media strategies & Proven ability to build a social media community.
- Solid understanding of performance marketing, conversion, analytics and online customer acquisition.
- Must be a fluent English & Arabic speaker.
- Excellent communication and interpersonal skills.



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