Brand Manager

1 week ago


Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time
Summary Development and accountability for operational plans aimed at optimizing profitability, market share, and revenue growth for a brand in both short and long terms.About the Role

Major Accountabilities:

  • Proactively develop marketing and promotional strategies to meet brand objectives and customer needs.
  • Monitor business performance and external environment to take necessary corrective actions and achieve business objectives.
  • Liaise with external agencies to implement brand initiatives.
  • Effectively manage brand budgets.
  • Create and execute operational plans tailored to the brand's lifecycle to maximize returns for Novartis.
  • Achieve set targets and take full responsibility for the brand and its related programs.
  • Utilize marketing principles and relevant processes to meet customer needs.
  • Gain insights on the market and diseases to develop customer understanding using appropriate tools.
  • Support and develop the team to reach collective goals.
  • Manage external agencies to align with team objectives.
  • Act as a brand ambassador, fostering enthusiasm internally and externally.
  • Prepare content for Integrated Brand and Launch Teams.
  • Oversee the execution, monitoring, and analysis of tactical plans to ensure brand growth.
  • Lead promotional activities in line with internal guidelines.
  • Monitor brand budgets, forecasts, and expenses, assessing product marketing effectiveness and cost efficiency.
  • Identify market insights and opportunities through customer interactions.
  • Collaborate with internal teams to maximize marketing activities and optimize performance.

Key Performance Indicators:

  • Manage relationships with external agencies and patient groups effectively.
  • Ensure financial accountability for Advertising and Promotion budgets stays within 5%.
  • Utilize market research approaches for positive business outcomes.
  • Deliver operational plans on time and at a high standard.
  • Manage key brand components effectively.
  • Develop strategic forecasting based on patient models.
  • Implement new campaigns or programs to defend market share.
  • Drive market share growth and ensure performance management and employee relations are optimized.

Minimum Requirements:

  • University degree in Science, Marketing, or Business.
  • Prior experience in the pharmaceutical industry.
  • At least 5 years of Marketing and Brand management experience.
  • Prior launch experience is essential.
  • Experience with Renal Portfolio in the Gulf region is also necessary.

Why Novartis: Helping individuals and their families cope with diseases requires more than innovative science. It demands a network of smart, dedicated individuals like you, collaborating, supporting, and inspiring each other to achieve breakthroughs that positively impact patients' lives. Let's work together to build a brighter future.

Join our Novartis Network: If this Novartis role doesn't match your expertise, join our talent community for updates on suitable career opportunities: confidential


Division: International Business Unit Pharmaceuticals
Location: United Arab Emirates, Dubai
Company: Novartis Middle East FZE
Functional Area: Marketing
Job Type: Full-time
Employment Type: Regular
Shift Work: No

Novartis is dedicated to creating an exceptional, inclusive work environment with diverse teams that represent the patients and communities they serve.


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