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Head of Digital Marketing
2 weeks ago
Responsibilities:
- Develop and implement integrated marketing strategies that encompass digital marketing, brand marketing, and PR to achieve business objectives and drive growth.
- Lead and mentor a team of marketing professionals, providing guidance and support to maximize performance and foster a culture of creativity and innovation.
- Oversee all aspects of digital marketing, including SEO/SEM, email marketing, social media, content marketing, PPC campaigns, and website optimization.
- Develop and execute brand marketing initiatives to strengthen brand identity, positioning, and messaging across all touchpoints.
- Lead PR efforts to generate positive media coverage, manage media relations, and cultivate relationships with key media outlets and influencers.
- Collaborate cross-functionally with internal teams to ensure alignment of marketing initiatives with overall business objectives and strategies.
- Analyze marketing metrics and KPIs to track performance, measure ROI, and optimize campaigns for maximum effectiveness.
- Stay informed of industry trends, emerging technologies, and best practices in marketing, and incorporate innovative approaches to drive continuous improvement.
Requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
- 8+ years of experience in marketing, with a proven track record of developing and executing successful marketing strategies across digital, brand, and PR disciplines.
- Strong leadership skills with experience managing and mentoring a team of marketing professionals.
- In-depth knowledge of digital marketing channels, tools, and techniques, as well as brand marketing principles and PR strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize marketing campaigns.
- Proven ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.
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