Head of Digital
1 week ago
Title: Group Head of Digital
Grade: Executive Management
Report Line: Deputy CEO
Location: GCC
Job Description:
The Head of Digital will serve as a strategic leader responsible for steering the bank's transformation journey and enhancing client engagement through innovative digital channels and experiences. Leading a team of digital experts, you will spearhead the development, management, and optimization of the bank's online presence, mobile app, and other digital products to enhance client acquisition, satisfaction, and loyalty.
Responsibilities:
- Develop and execute a comprehensive digital strategy aligned with the bank's business objectives and customer experience targets.
- Oversee the design, development, and deployment of user-centric digital platforms and products, including websites and mobile apps.
- Manage digital banking initiatives such as SEO, SEM, social media marketing, and content marketing to drive increased traffic and engagement.
- Utilize digital analytics data to evaluate campaign effectiveness, analyze user behavior, and identify opportunities for enhancement.
- Champion digital innovation by exploring and implementing emerging technologies like AI, Chatbots, and blockchain.
- Lead the establishment and implementation of robust digital security measures to protect consumer information and online transactions.
- Keep abreast of developments in digital banking, customer experience (CX), and financial technology to ensure the bank remains at the forefront of industry trends.
Job Requirements
- GCC and banking experience is a must.
- Arabic fluency will be added an advantage.
- Minimum 17 years of experience in a senior digital marketing or product leadership role. Experience in leading and managing high performing digital marketing and product development team.
- Proven track record of growing online traffic, customer engagement and conversation through digital channels.
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