Associate Business Director

2 weeks ago


Dubai, Dubai, United Arab Emirates Starcom Melbourne Full time
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do.

Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald's, Novartis, Samsung, Visa and more.

Job DescriptionResponsibility and Focus
  • To lead on the various assigned verticals growth taking into consideration client's and agency's KPIs
  • Create synergies between the various assigned verticals to ensure efficiencies and the rest of the client's business
  • To lead on media strategy development and day to day operations
  • To manage efficiently resources assigned and grow the team capabilities (mentoring, training, leading by example etc.)
  • To improve the client relationship by mastering the ongoing communication & relationship (personal & the team members) and growing client's business (proactively looking for solutions and ideas)
  • To build a client relationship where we are authoritative providers of sound and relevant communications advice.
  • To develop a client education & knowledge enhancement program in terms of media
  • Excellent grasp of communications strategy with a full understanding of how advertising works and key advertising principles
  • Lead the development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators.
Business Acumen & Operational Efficiency
  • To be proactively involved in companywide initiatives as appropriate to the role.
  • A comprehensive knowledge of all specialist teams, the ability to sell to client's relevant services
  • A sound understanding of trading issues and how these impacts on media strategy
  • To proactively drive efficiencies for the account, the client and the agencyInnovative & Analytical Mindset
  • Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc
  • Be familiar with and able to sell advanced research tool (GWI, Euromonitor, SimilarWeb, WARC...)
  • A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant
  • Breaks down problems and issues into sub components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.
  • Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy
  • Takes initiative to challenge an established point of view with respect and openness.
  • Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
  • Able to handle complex issues and make decisions even when missing information.
  • Capable of proactively developing meaningful relationships with key decision makers.
  • Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
  • Able to build succession plans and grow and mentor future talent.
  • Able to provide constructive feedback to others in a timely manner.

Qualifications
  • BS/MS degree in marketing or a related field
  • Proven working experience of 8 10 years of experience in media planning (online & offline)
  • Proven working experience in working in the sector relevant to the account
  • Bachelor's degree in marketing, advertising, or a related field years of experience in media planning or related role.
  • Proven ability to mentor and lead teams of planning managers.
Strong organizational skills, team player, ability to multitask, and work under pressure.
  • Experience in business development, and industry representation.
  • Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to an in depth understanding of industry developments & initiatives I.

e:
commerce, Metaverse, NFTs, etc.
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