Gcc Rare Disease Cross-franchise Strategy

2 weeks ago

Dubai, Dubai, United Arab Emirates AstraZeneca Full time

JOB TITLE

GCC RD Cross-Franchise Strategy & Planning Head

ABOUT ASTRAZENECA


AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.

But we're more than one of the world's leading pharmaceutical companies.

ROLE SUMMARY


Support BUD in building long term strategic plan including launch excellence, capability building and deep dives to identify transformative ideas to accelerate patient identification and maintenance across RD franchises.

Working with corporate affairs to drive one RD internal and external narrative to support policy shaping discussions.


Plans, directs, and oversees a wide range of analyses, related to the current and future business of the AZ in GCC cluster.

Directs all analytical activities for RD therapeutic area. May work with outside consultants to perform complex analyses.

Working with the Business unit Cross Functional Team to ensure plans' alignment across different brands & diseases, Coordinates & supervises the business planning cycle for the RD.


What you'll do

Cross-Franchise Strategy Development

  • Work closely with BUD to build RD long term strategic plan including capability assessment and crossfranchise collaboration projects and potential synergies across the organization
  • Think strategically to proactively identify RD crossfranchises business challenges or opportunities
  • Identify synergies with other BUs and facilitate synergy execution across BUs

Business planning and process enhancement

  • Coordinates & supervises the business planning cycle for Rare Disease and responsible for alignment across different therapeutic areas
  • Coordinate and own the launch excellence process for new assets or indications across RD franchises
  • Contribute to the development or revision of market strategies.
  • Participate in brand/market evaluation and interpretation and provide strategic business insight to the Brand Team

Opportunity identification and driving innovative solutions

  • Define the range of common problems and/or opportunities facing the brand team; plan, prioritize and oversee research and analysis, and communicate insight & recommendations for high quality, evidencedriven marketing decisions
  • Coordinate team effort in building robust patient tracking tools and coordinate deep dives that will accelerate and transform our approach in patient identification, referral/linkage to care and patient maintenance across RD franchises

Policy Shaping and internal/external communication

  • Work as Air Traffic Controller with franchise and market access heads to harmonize team efforts around policy shaping activities and external communications in collaboration with corporate affairs team
  • Own and coordinate overall RD internal/external communication narrative, e.g., RD day activities

Business Insights

  • Determine primary market research design and oversee project/vendor management to address identified opportunities or challenges
  • Utilizes complex statistical methods to draw conclusions. Offers insight to influence sales & marketing strategy.
  • Determines appropriate data sources and proactively provides analysis to address business issues and opportunities

Corporate responsibility:

  • Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies
  • Ensures that all conducted activities are done in accordance with local legislation and corporate standards.
  • Timely reports (as per respective procedures): health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your Conflict of Interest.

Essential for the role

  • Bachelor's degree in relevant field
  • Minimum 5 years experience with consistent success in Strategic marketing & brand planning and project management
  • Rare Disease and/or Specialty experience
  • Proven leadership skills
  • Ability to synthesize and integrate the varied sources of insight required to set brand team strategy and tactics
  • Business acumen and analytical skills
  • Stakeholders' management
  • Strategic thinking

Desirable for the role

  • GCC markets knowledge
  • Broadbased commercial experience including marketing and/or sales

Why AstraZeneca?
At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We're on an exciting journey to pioneer the future of healthcare.

So, what's next?

  • Are you already imagining yourself joining our team? Good, because we can't wait to hear fr

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