Paid Search Manager

1 week ago


Dubai, Dubai, United Arab Emirates Merkle Full time

Advertising:

Dubai, Dubai

About the job:

Job Title:
Paid Search Manager, CXM, Merkle, dentsu

Reporting to:
Performance Media Associate Director

Work Location:
Dubai, United Arab Emirates

Job Level:
L35 -
Manager

Job Type:
Full-time (Hybrid)

Your role:


The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.


Your key responsibilities:

  • Lead quarterly/annual business reviews
  • Manage, train, and develop the team of account associates and senior associates
  • Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts.
  • Own the relationship with our client stakeholders aiming for high client satisfaction and retention. Truly understand our clients brand and the their industry
  • Own the collaborative relationship with our platform partners
  • Be accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
  • Ensuring effective communication internally & externally
  • Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
  • Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
  • Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
  • Coaches and develops junior staff, supervising their projects and day to day activities
  • Builds strong relationships across client services team and with client.
  • Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
  • Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
  • Owns and manages the client strategy and plans key campaign efficiencies
  • Manages all daytoday efforts and is the primary daytoday SME voice to the client
  • Plans accounts and growth opportunities, working closely with the Account Directors
  • Builds strong relationships across Client Services and other channel teams

Qualifications:

Skills and Experience:

  • Bachelor's degree (preference in Marketing, Data Analytics, or related field).
-
3-5 years of paid search experience.

  • Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
  • Handson experience managing online campaigns across various vendors (SA360, Google AdWords, & Bing Ads,) Yandex, Baidu & META are preferable, but not essential.
  • Strong understanding of SEM fundamentals.
  • SA360 certification is a plus.
  • Proficiency in MS Excel, Word, and PowerPoint.

What profile are we looking for:


  • Analytical Thinking: A Paid Search Manager needs to analyze data, identify trends, and make informed decisions based on performance metrics. Strong analytical skills are crucial for optimizing campaigns effectively.
-
Attention to Detail: Managing paid search campaigns involves handling numerous variables, from keyword bids to ad copy. Paying attention to small details ensures accuracy and prevents costly mistakes.
-
Adaptability: The digital landscape is dynamic, with frequent algorithm updates and industry shifts. A Paid Search Manager should adapt quickly to changes, staying ahead of trends and adjusting strategies accordingly.
-
Communication Skills: Effective communication is vital. You'll interact with clients, team members, and stakeholders. Clear communication ensures everyone is aligned and understands campaign goals.
-
Problem-Solving: Paid search often presents challenges, such as low conversion rates or unexpected budget constraints. A skilled manager can troubleshoot issues, find solutions, and optimize performance.
-
Time Management: Juggling multiple campaigns, tasks, and deadlines requires excellent time management. Prioritizing effectively ensures timely execution and successful outcomes.
-
Collaboration: Paid search doesn't operate in isolation. Collaborate with designers, developers, and account managers. Being a team player fosters creativity and holistic campaign success.
-
Strategic Thinking: Beyond tactical execution, a Paid Search Manager must think strategically. Understand client goals, align campaigns with business objectives, and drive long-term success.
-
Client Relationship Building: Building trust with clients is essential. Active listening, empathy, and responsiveness contribute to strong client relationships.
-
Curiosity and Learning Mindset: Stay curious about industry developments, new tools, and emerging trends. A hunger for learning ensures you remain at the forefront of paid search expertise.

Additional Information:

What can we offer you

  • Competitive financial

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