Brand Activation Manager BLUE Jobs in Dubai

2 weeks ago


Dubai, Dubai, United Arab Emirates Johnson & Johnson Full time
Brand Activation Manager BLUE Jobs in Dubai | Johnson & JohnsonJob Responsibilities:

Forecast compilation for local country by Brand & Sub-Brand to feed in to IBP forecasting processLocal competitor insight – prepare monthly category insight reports regarding – Portfolio, Pricing, PromotionalLocal sponsorships – Identify local opportunities to invest in relevant events to benefit brand performancePromotors – manage deployment of promotors and secure sufficient budget for sameSampling – manage deployment of samples through local vendors, events, etc.

Pricing – monitor implementation of pricing strategy and report on competitor pricing changesManage Activation budget / BME – follow up, control and ROI measurement.

Delivery of Perfect Store – Local training and alignment on Perfect Store criteriaTop door retail events – co-ordinate in timely manner building calendar of events in line with regional shopper calendar and produce requirements for MENAP team and Distributor partnersLocal Events in Top Doors – Lead Customers calendar and locally relevant eventsTrade activation of POSM (permanent and temporary) and eventsPromotions – localize mechanics in-line with strategic objectives, supervise co-packing of promotions to ensure that it complies with Promotions Guidelines, and analyze success of plans and corrective actions requiredDeployment of Category Initiatives with Lead Customers (i.e.

CWT Projects)
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