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Regional Brand Activation Manager

3 months ago

Dubai, Dubai, United Arab Emirates Johnson & Johnson Full time
Johnson & Johnson is recruiting for a
Brand Activation Manager BLUE located in
Dubai, United Arab Emirates.


Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years.

We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people.

Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer. And our culture is interconnected by the shared values of Our Credo. It's a culture that celebrates diversity and diverse perspectives.

It helps employees achieve an effective mix between work and home life and supports their efforts to have a positive impact on their communities.


About Consumer Health:

Role Summary:


The Brand Activation Manager will Design Local Brand Strategy and Plans in coordination with Central Teams to Generate Demand in the Market.


They will be responsible for action on and delivery of shopper insights, category management partnership, implementation of promotion strategy through distributor partners to differentiate J&J as "added value partners".


Duties and Responsibilities:

Brand Responsibilities:

  • Forecast compilation for local country by Brand & Sub-Brand to feed in to IBP forecasting process
  • Local competitor insight prepare monthly category insight reports regarding
  • Portfolio, Pricing, Promotional


 Local sponsorships
  • Identify local opportunities to invest in relevant events to benefit brand performance
  • Promotors manage deployment of promotors and secure sufficient budget for same
  • Sampling manage deployment of samples through local vendors, events, etc.
  • Pricing monitor implementation of pricing strategy and report on competitor pricing changes
  • Manage Activation budget / BME follow up, control and ROI measurement.

Shopper Marketing:

  • Delivery of Perfect Store
  • Local training and alignment on Perfect Store criteria
  • Top door retail events coordinate in timely manner building calendar of events in line with regional shopper calendar and produce requirements for MENAP team and Distributor partners
  • Local Events in Top Doors
  • Lead Customers calendar and locally relevant events
  • Trade activation of POSM (permanent and temporary) and events
  • Promotions localize mechanics inline with strategic objectives, supervise copacking of promotions to ensure that it complies with Promotions Guidelines, and analyze success of plans and corrective actions required
  • Deployment of Category Initiatives with Lead Customers (i.e. CWT Projects)

Business Intelligence:

  • MSL deployment and coordination


 Lead Customer
  • Insights to Action deployment
  • Market share understanding and suggesting corrective actions aligned with Shopper and Commercial Management. Share Deep Dive reports to supplement Regional BI reports to support Commercial Manager and Distributor organization.

Commercial Responsibilities:

  • Tracking of Distributor Stock levels and prompting order generation to commercial manager
  • Analyzing STT performance by brand and designing recommendation to commercial manager
  • Analyze monthly Brand P&L, identify issues and key opportunities and build action plan
  • Coach and train the relevant colleagues on Category Management through to instore implementation via work with nominated customers.

Qualifications:

Qualifications:

  • Education: University Degree in Business administration or respective studies, MBA degree a plus.
  • Years of experience: 56+ years of marketing experience
  • Marketing background in FMCG, skincare experience a strong plus.
  • Proven track record in developing brand campaigns and delivering share growth.
  • Experience of launching new products with excellence.
  • Excellent interpersonal skills, with the ability to lead through influence, particularly with Professional, Commercial and Distributor organizations.
  • Experience of professional marketing a plus.
  • Skilled in Word, Excel and Power Point.
  • Strong analytical capability, and good financial acumen
- proven ability to connect in market dynamics with financial implications and be able to make decisions to drive business results.

  • Strong written and oral communication skills and presentation.
  • Language: Excellent Verbal and written English. French and Arabic are an advantage.

Leadership Behaviors Required:

-
LIVE OUR CREDO:Puts the needs of Our Credo stakeholders first, pursues the highest standards of quality, safety, compliance & ethics and Ensures everyday actions contribute to Our Purpose
-
CONNECT:Builds internal and external relationships based on respect, Collaborates openly across boundaries and acts as a team player.

-
SHAPE:Inspire