Product Research Lead SMC

2 weeks ago

Dubai, Dubai, United Arab Emirates Snap Inc. Full time

What you'll do:

  • Conduct surveys, and interviews, to understand customer experience, customer needs, pain points, behaviors, and preferences.
  • Analyze data from website analytics, and other sources to identify areas for improvement in the customer experience and content.
  • Use qualitative and quantitative methods to evaluate existing and new features on a self-serve website, and ensure the features are advertiser-friendly, intuitive, and meet the needs of the target audience.
  • Develop understanding of advertiser customer journeys, and their needs during different website sessions/ visits.
  • Create customer personas, advertiser flows, wireframes, and other design artifacts to communicate product, marketing and sales solutions.
  • Continuously monitor and evaluate the effectiveness of changes to customer touchpoints including our Ad platform and public facing websites, and make recommendations for further improvements.

Knowledge, Skills & Abilities:

  • Experience with qualitative methodologies - individual and group interviews, diary studies, direct observation, think-aloud usability experience testing, etc.
  • Familiarity with website analytics tools, such as Google Analytics / Adobe Analytics.
  • Ability to present and brainstorm research findings with both technical and non-technical/business audiences.
  • Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the bottom line of the business in the short-term and long-term.

Minimum Qualifications:

  • At least 8 years of experience conducting B2B research for SaaS businesses or self-serve websites.
  • Bachelor/Master in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience
  • Fluency in Arabic

Preferred Qualifications:

  • Experience with quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)
  • Experience in evaluating, negotiating, and working with external research vendors
  • You are able to demonstrate critical thinking beyond business requests
  • You enjoy collaborative work in a dynamic, data-driven and creative environment

If you are passionate about customer experience, have a strong track record of conducting research for advertiser-facing workflows, we encourage you to apply for this position.

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

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