Digital Marketing Consultant

2 weeks ago


Dubai, Dubai, United Arab Emirates Ducon Industries FZCO Full time

Key Responsibilities:

  • Develop and execute digital marketing strategies and campaigns to meet company objectives.
  • Conduct market research to identify trends and insights and optimize spend and performance based on the insights.
  • Design, build, and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify critical conversion points and dropoff points and optimize user funnels.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
  • Ensure that the company brand and online presence are strongly represented and consistent across all digital platforms.

Requirements and skills:

  • Proven working experience in digital marketing, preferably within a similar industry.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends).
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and datadriven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Excellent communication skills and attention to detail.
  • Bachelor's degree in marketing or a related field.

Preferred Skills:

  • Experience with content management systems (CMS) and customer relationship management (CRM) tools.
  • Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Pardot). Certification in Google Analytics and/or Google AdWords

Pay:
AED8, AED10,000.00 per month

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