Creative Lead

2 weeks ago


Dubai, Dubai, United Arab Emirates AWJ Investments Full time

Key Result Areas

  • Collaborating with other departments (ie marketing & product) to ensure alignment of output on broader business goals & objectives
  • Providing & effectively managing feedback on all creative output
  • Manage planning & briefing of all types of photography & videography shoots (in house & 3rd party briefing)
  • Maintenance of brand guidelines to align brand values, USP, messaging & tonality
  • Clear communication & transparency (online & inperson meetings) for constant alignment and effective output
  • Industry research for creative techniques & trends including AI
  • Assist in the creation of video content for the social media team
  • Understanding of storyboarding, shooting, and editing for video & photography & sound projects
  • Work independently, as well as assist the reporting manager to establish project deliverables
  • Reserve and rent equipment
  • Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voiceover/sfx, media management, and archiving project media
  • Assist with scheduling content to be published on social media at ideal times
  • Assist with monitoring the social media channels and activity

Specifications (Qualifications, Experience, and Skills)
- +5 years of experience in a creative role in the food & beverages, or hospitality industry.

  • Bachelor's degree in marketing, design, or a related field
  • Food & Beverage creative experience is a must
  • Proven track record of leading creative teams and developing effective marketing campaigns, product packaging, and instore experiences
  • Strong portfolio demonstrating exceptional conceptual and creative skills across a range of mediums
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with crossfunctional teams An enthusiastic and creative storyteller with a passion for content creation and a strong interest in the social and digital space
  • Handson experience with editing software, including Adobe After Effects, Photoshop and Premiere Pro
  • Experienced as a content creator, comfortable in front of the camera, with knowledge of what performs well and what doesn't
  • Deep understanding of the social media ecosystem: trends, hashtags, music usage, functionalities, guidelines, and platform updates
  • Proven record of creating content that performed well and generated high engagement
  • Knowledge of print production and digital design principles.


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