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Senior Manager – Media

3 months ago

Dubai, Dubai, United Arab Emirates Starcom Full time
Job DescriptionTo develop strategically sound communication plans tackling key client challenges. To lead on digital media plan selection, quality of execution and operational excellence. To ensure world-class client service and account management, working alongside direct reports. To lead day-to-day client and agency team management.

Job Responsibilities:
Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.
Develop an understanding of the client's business, their products, services, customer profile, marketing and business objectives, competitors and sales.
Sound knowledge of the media market place and opportunities availableSound knowledge of digital advertising & marketing technologies.
A good grasp of strategic digital communications planning and acting in a consultant capacity to the client.
Comprehensive understanding of all digital media channels across Search, Social, Programmatic, Video and others.

Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.

Expertise in all research data, including client research such as:
Sales Data, Awareness tracking, Competitive Data etc.
Be familiar with and able to sell advanced research tools.
Understand how research is conducted for all the major media e.g.

Expertise in all relevant industry software and systems:

Statex, Z-Plan, GWIBe able to develop a good rapport with media owners and colleagues within Starcom and the partner agencies.

B) Skills
Be analytical, articulate and possess a high attention to detail in all aspects of your work.
Possess good communication and presenting skills in a way that persuades audiences.
Excellent Microsoft office capability – especially Power point and Excel.
Strong communication skills and ability to engage senior internal/external stakeholders.
C) Product
To deliver communication strategies that result in competitive advantage for clients.
To collaborate with execution teams to ensure strategic thinking results in quality execution.
To ensure best possible media performance for clients.
D) People
To grow the strategic thinking and digital media capabilities of the team.
To ensure that the team has a motivated and engaging work environment.
Oversees and is responsible for the smooth running of all client / supplier and interdepartmental relationships.
E) Operations

To ensure all media briefs are accurate before being sent to the Operations Team or Specialist Units (Programmatic, Trafficking, etc.)To create and develop a strategic framework that delivers on the client's objectives – Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Strike weights, Budget levels by market.

To start to foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients' media investment.

Manage a staff of media professionals. Develop the staff through performance management and giving consistent feedback. Identify with staff, developmental opportunities and help them to work toward their professional goals.
Working with & promoting services of specialized Publicis Media units to clients.
Responsible for the day to day workings of the client team in conjunction with the Media Director offering support, training and insight to team membersIntroducing new initiatives (eg. Newsletters, workshops/training, new learnings.
Participating and leading on new business pitches.
Qualifications

BS/MS degree in marketing or a related fieldProven working experience of 6+ years in media planning/ Digital Ad OperationsKnowledge of all Google Products & Advertising Platforms (Google Ad Manager, Google Marketing Platform – Google DV360, Search 360, Analytics 360, AdWords, Campaign Manager, etc.) and all social platforms like – Facebook Business Manager, Snapchat Ads Manager, Twitter for Business, etc.

Complete understanding of platform level technical requirements, planning, estimating, bid and budget management, optimizations techniques and reporting process.

Certification in Google Marketing Platform:
Display, Search, Google Analytics, Campaign manager and Facebook Blueprint, Snapchat Ads Certification preferredAttribution modelling working knowledgeCommercially astute, Proactive thinker, Clear communicatorGood project management skills & extremely competent with MS Excel & PowerPoint
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