Manager, Measurement

1 week ago

Dubai, Dubai, United Arab Emirates Mastercard Full time
Our Purpose


We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.

Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences.

We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Job Title

Manager, Measurement & Optimization Marketing, Data & Services


As Marketing Services (MS), the marketing strategy & execution arm of Mastercard, we aim to focus on differentiated scalable and digital offerings that leverages our unique data and marketing technology to accelerate campaign performance and associated outcomes.

Our vision is to become the partner of choice for Issuers and Merchants leveraging our digital data-driven marketing performance products to drive our client's most profitable customer engagements and ultimately Mastercard preference with consumers.

Role & Responsibilities

  • Grow the Marketing Services Revenue by supporting to design and implement efficient and scalable marketing solutions. These solutions include B2B2C product packages where we bring together different D&S solutions to support banks with end to end execution of spend campaigns to drive portfolio growth.
  • Support defining and deploying the gotomarket strategy for Spend Optimization initiatives. Spend Optimization initiatives would cover a wide range of campaigns like activation, reactivation, retention, ecommerce, cross border, merchant partnerships
  • Support EEMEA MS Spend Optimization P&L management tracking and acting over the business important KPIs, such as Revenue, Margin and Expenses.
  • Support EEMEA MS Spend Optimization product strategy thinking, planning, resourcing, budgeting and rollout for campaigns/projects, as well as indirect oversight of their end to end delivery.
  • Optimize the measurement and performance management process of campaigns, optimize internal processes, standardize tracking, initiate improvements affecting the overall impact and efficiency.
  • Track optimization KPIs per issuer and decide on actions to improve overall portfolio performance
  • Solve analytical problems and execute solutions when evaluating campaign results and driving cross campaign learnings, diving into data points regarding bank & merchant business performance to find the areas of development to get the maximum value out of card portfolios.
  • Structure analysis in an effective way and understand client business model
  • Improve reporting and data visibility for faster and more effective decisionmaking, keeping up with the dynamic and fast nature of campaigns.
  • Assess current marketing execution/measurement capabilities vs. bestinclass industry solutions to identify opportunities for Mastercard to drive further differentiation at scale, evaluating current targeting capabilities, supporting assessments for bundling existing internal offerings, identifying partnerships to enable activation of emerging client segments, etc.
  • Leverage, interpret and analyze data and insights to plan and implement marketing initiatives with the objective of providing best customer lifecycle management.
  • Strategize, ideate, plan and execute campaign strategies and campaigns as well as tracking and measuring results.
  • Drive growth of Spend Optimization campaigns in the region by working in full coordination with internal & external stakeholders to achieve region wide optimization KPIs.
  • Develop business cases for new spend optimization product suite to improve ROI for clients.
Experience

  • 5+ years business experience, particularly in a bank working for cards portfolio management
  • Payment industry experience/understanding of payment and information flows along value chain is a must.
  • Strong knowledge of developing business cases and managing the P&L at the project and market level.
  • Well versed with the payments market. This includes on and offline channels, so he/she can work with Mastercard and stakeholders to implement highly successful ATL and BTL marketing campaigns.
  • Extensive experience working in end to end execution of campaigns.
  • Expert in digital and offline marketing strategies and programs and these include understanding analytics and data, design and implement roadmaps and programs with the most impactful results.
  • Consulting background is a plus.
  • Business proficiency in Arabic or French is preferred.
All About You

  • Positive mental attitude. A pleasure to work with. Socially intelligent and witty behind the PC.
  • Passion for data, analytics and insights to inform, measure a

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