Brand Manager

1 week ago


Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

Position Summary:
We are seeking a highly motivated and dynamic Cluster Brand Manager (Cof in UAE to join our team.

In this role you will play a vital role in building strong brands that delight target consumers and generate strong business results linked to building brand equity and changing consumer behavior.

If you are passionate about building brands have a track record of driving growth and are a collaborative team player we would love to hear from you.


Responsibilities:


Develop an indepth consumer and shopper knowledge through immersions; inhome visits shopper observations focus groups to facilitate decisionmaking by providing ongoing data and insights.

Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.

Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.

Monitor and analyze brand performance and brand health identifying gaps support needed and providing recommendations for improvement.

Support in PFME planning and tracking based on predefined budgets with recommendations to optimize/revise to be submitted to Cluster Marketing Manager/Cluster SBM.

Drive I/R deployment in the cluster for both multicluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with the cluster/country CDTs.

Own packaging development process for cluster dedicated SKUs following the packaging guidelines and coordinate the process within D2D.
Collaborate with our Cluster Marketing Manager and/or Cluster SBM to develop captivating Annual ICP plans in line with brand/category strategy
Plan and execute promotional activities in line with the overall strategy coordinating with relevant stakeholders for flawless execution.

Conduct market visits along with CDT to assess competitive landscape promotional execution brand activation implementation & identify emerging opportunities and trends in the Cluster.

Actively participate in the monthly review with regional team and clusters for inspiration learnings and action plans

Requirements:
45 years of experience in marketing which may include some years in other functions ideally in CDT/Sales at Nestl or equivalent FMCG
at least 3 years in Marketing.
Solid Experience in digital marketing is a must
Solid Experience in ATL/ BTL communication
Strong learning agility project management with cross functional teams and communication skills.
Analytical & conceptual ability is a must
Arabic speaker preferred This job has been sourced from an external job board.
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