Head of Cia Cluster

1 week ago

Dubai, Dubai, United Arab Emirates Philip Morris International Full time
Be a part of a revolutionary change

At PMI, we've chosen to do something incredible.

With huge change, comes huge opportunity.

So, wherever you join us, you'll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.


The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver smarter, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke.


It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future.

Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty.

And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives.

You'll develop your skills; collaborating across functions, markets and regions. If you want to play a part in driving one of the biggest societal changes of our time, there's no better place

For our team in Dubai UAE, we are therefore looking for a Head of CIA Cluster - MENA

Hub Head CIA is responsible for delivering consumer and business insights to the local geography.

Their key role is to align with partners on the key priorities for the market/ hub and ensure that they can recommend the right research strategy to be able to help the business achieve their objectives.

This includes all categories with specific focus on consumer understanding to build multi category.

They are responsible to marshal resources not only in CIA function, but information sitting in commercial, IT, IBS and other teams locally, regionally and centrally and deliver clear, decisive insight and help in strategic decision-making process including planning, managing and delivering all output of Insights function to support commercialization and growth of CC/SFP categories.


The role is strategic and business partner-oriented, demanding that the individual can work successfully with External Affairs, Digital, Finance, Marketing, Sales and Commercial Deployment Teams.

It shares and user number, conversion and abandonment target along with the commercial teams in the market and hence needs to be regarded at the same level of seniority.

Key CIA contact for local Management Team. Lead for all SFP categories including P1, P4, and P5 in the market.

You will:

  • SFP : Ensure strategic thinking of SFP growth plan and insight need to meet the business targets.
Delivery of integrated reports, workshops, issue based analysis to build awareness, reduce abandonment and improve consumer journey across the funnel. Increase number of LAU and conversion rate. Ensure higher Brand NPS.

Driving the thinking on multicategory across

SFP :
P1-P- CC: Work with regional CIA CC head to deliver the insights required for the market.

While not leading on CC adhoc projects, be aware of it and help the regional CC head in understanding local business context, its cross-category implications and local sensitivity to enable the regional CC lead to deliver the required business insight.


  • TRACKERS : Advise the central data products team on market representation, methodology and necessary local peculiarities to be able to roll out key data products like NCPT, BEA, RMS, GCTS for their respective geography.
Synthesize the findings across different trackers to deliver critical business insights building on key business or consumer problems and ways to revolve them

  • TEAM MANAGEMENT : Managing team motivation, giving clear direction in terms of next steps, bigger objective, business acumen development etc.
Clarity in terms of work to be done, timelines, and expectations of work quality. Doing a proper assessment of the team on talent management and suggest growth plan for direct reports. Also manage regional and central teams in CIA, being clear and precise in terms of needs and delivery from central or regional teams. helping them as need be, preempting and highlighting market level requirements and agenda.

  • STAKEHOLDER MANAGEMENT : Drive the CIA agenda within the local organization.
Able to explain and build on consumer centricity across all grades in the relevant geography. Stand up to consumer centricity focus, help business and question them on non-strategic decision-making. Being able to participate at the local management team level and participate actively to drive consumer thinking while being aware of business targets. Collaborate with functions beyond commercial like IT, EA, Legal to design and drive consumer centricity.

We're looking for someone with:

  • Bachelor/ Master degree in related areas
  • Maths, statistics, communication, sociolog

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