Loyalty CampaignsCommunication Executive

1 week ago


Dubai, Dubai, United Arab Emirates Dicetek LLC Full time
Loyalty CampaignsCommunication Executive Loyalty CampaignsCommunication ExecutiveSetting up campaigns and communications (plans& schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filtersScheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatchMonitoring and reporting on the campaign performance (communication performance) using SFMC and other platformsWorking closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reportingCreate customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrationsValidate data points and quality to facilitate efficient customer communicationsSetup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing CloudDeliver on using A/B Testing and other metric for communication performanceMonitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracyLinks and Landing Page management on Content Management System (CMS)

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