Marketing - Copywriter

1 week ago


Dubai, Dubai, United Arab Emirates University of Wollongong in Dubai Full time
About UOWD


Established in 1951 and ranked in the top 1% of universities worldwide*, Australia's University of Wollongong is a global brand with international campuses in Dubai, Hong Kong and Malaysia.

University of Wollongong Dubai (UOWD) offers over 40 internationally recognised bachelor and master degrees spanning 10 in-demand industry sectors.

All of our degree courses are accredited by the UAE Ministry of Education's Commission for Academic Accreditation (CAA) and licensed by Dubai's Knowledge and Human Development Authority (KHDA), as well as being recognised by leading professional organisations such as AACSB, ACCA, ACS, CIM, CIPD, CPA, Engineers Australia, PMI, and others.


The first internationally accredited Australian university in the UAE, we are the education gateway of choice for over 3,500 students, representing 100+ nationalities.

Our global community of 152,000 alumni are pursuing career goals with respected blue-chip companies and industry giants such as 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft and Pepsico.

Additionally, research reveals that 83%** of fresh graduates are employed within six months of graduation.


Life at UOWD is rooted in the continued pursuit of excellence through teaching, research and industry engagement, with the student experience at its heart.

Our 200,000-square-foot campus at Dubai Knowledge Park features access to cutting-edge technologies and a mix of traditional and innovative learning spaces, all housed in a vibrant modern setting that promises to deliver an enriched learning experience for our students.


  • QS World University Rankings 2023
**Data from the Graduate Destination Survey 2017 to 2020 About the department


The Marketing Department at the University of Wollongong in Dubai plays a crucial role in the promotion of the university's brand and reputation.

The department is responsible for developing and implementing marketing strategies to attract prospective students and stakeholders, while also maintaining relationships with current students, alumni, and industry partners.

Key functions of the department include conducting market research to identify target audiences, creating and managing advertising campaigns across various platforms, organizing recruitment events and activities, managing the university's website and social media presence, and developing marketing materials such as brochures and videos.

The ultimate goal of the Marketing Department is to enhance the visibility and credibility of the university, while also increasing enrollment and engagement.

Requirements & Responsibilites

Core responsibilities

  • Writing clear and errorfree content for a website that reflects the company's voice.
  • Meeting with internal and external stakeholders to understand their message, brand voice and target audience.
  • Research and proposing of copy concepts/topics in an engaging way for stakeholders and carrying out projects once they are approved.
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts.
  • Collaborating with press partners/news agencies and various internal stakeholders to brainstorm and develop a variety of marketing materials.
  • Working with stakeholders to edit and modify copy to meet their content expectations.
  • Updating and uploading of approved content directly to the website.
  • Social media communication and community management.
Qualifications & Experience

  • Bachelor's degree in graphic design or a related field
  • Proven experience as a graphic designer, preferably in an agency or higher education setting
  • Expertise in design software such as Adobe Creative Suite
  • A portfolio of work that demonstrates creativity, attention to detail, and an understanding of brand identity
  • Knowledge of design principles, typography, and colour theory
  • Ability to manage multiple projects and deadlines simultaneously
  • Excellent communication and interpersonal skills, with the ability to work collaboratively with other team members and stakeholders


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