Marketing Copywriter

2 weeks ago


Dubai, Dubai, United Arab Emirates Informa Markets Full time
Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist.

Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.


Job Description:

The Role

Job Summary/Responsibilities

Job Purpose
To collaborate with event and digital platform teams by writing clear and concise marketing copy and SEO optimised content for marketing campaigns for in line with agreed KPI's

Key Performance Indicators

  • Curate and delivery of content campaigns in line with business objectives
  • Improve SEO ranking across products
  • Consistently deliver brand voice and elevate marketing cop
  • Adherence to timelines and budgets
  • Marketing KPI report

Main Duties & Responsibilities

PLANNING & CAMPAIGN MANAGEMENT

  • Developing content for marketing strategies to drive traffic and engagement across events and digital platforms
  • Creating and optimising content for web pages, blog posts, articles, and other digital assets
  • Optimising existing content for better search engine rankings and improved user experience
  • Conducting and aligning with keyword research to identify highpotential search terms and topics
  • Collaborating with designers, developers, and other stakeholders to create content that aligns with brand guidelines and marketing goals
  • Staying uptodate on SEO trends, search engine algorithm changes, and industry developments
  • Monitoring website analytics to measure the impact of content and identify areas for improvement
  • Ensuring all content is written with a tone that aligns with the brand voice and persona
  • Measuring the effectiveness of content using analytics tools and making adjustments as necessary
  • Managing multiple projects and deadlines while maintaining a high level of quality and attention to detail

ANALYSIS & INSIGHT

  • With the relevant teams, monitor campaign performance, produce relevant and timely reports and recommend changes to content campaign based on data insights
  • Analyse and report trends over time and use these insights to build more effective campaigns
  • Work with internal teams to ensure data growth prioritisation
  • Use recommended campaign analytics dashboards to monitor performance
  • Build a culture of testing and metricsdriven decision making
  • Share case studies with marketers within the team

EXECUTION

  • Understand target universe and key segments within target universe for each of the relevant content pieces to be created
  • Develop and evolve existing personas, value propositions and messaging for each of the key segments
  • Oversee proofing, and contribute to creation, of copy and content delivered through event marketing teams
  • Work with event and digital platform teams to deliver key messaging and copy for ad hoc projects and new initiatives
  • Contribute and oversee social media position and tone of voice, optimised per platform
  • Develop and deliver SEO optimised content pieces for marketing campaigns for events and digital products
  • Guide and implement best practice in the teams for SEO optimisation and improved copywriting

Qualifications:

Minimum Education Level

  • Bachelor's degree in English, Journalism, Marketing, or a related field

Background Knowledge, Skills & Experience

  • 2+ years of experience in SEO and marketing copywriting or digital content creation
  • Strong understanding of SEO best practices, including keyword research and onpage optimization
  • Experience of using content systems such as google analytics, google search console, google page speed insight, google scheme markup testing tool, SEMRush or similar tools
  • Excellent copywriting, editing, and proofreading skills
  • Familiarity with social media platforms and content marketing strategies
  • Ability to work independently and collaboratively in a fastpaced environment
  • Strong attention to detail
  • Content generated database development and growth
  • Analytical and questioning mindset
  • Deadline and target driven
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel
Additional Information

Desirable:

  • Experience with content management systems (CMS) and Adobe analytics tools
  • Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis
  • Building relationships with partners and stakeholders
  • Ability to speak and write in Arabic, Spanish or Thai

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