Senior Brand Manager

1 week ago


Dubai, Dubai, United Arab Emirates Hunter Rose Full time

Our client, a top player in the FMCG/Pharmaceutical sector, is on the lookout for a skilled and seasoned Senior Brand Manager to join their ranks. This role offers you the chance to make a significant impact by shaping strategic brand initiatives that foster growth and bolster the company's market presence across regions.



Responsibilities:
  • Shape and maintain a compelling brand image across various channels by deeply understanding market segments and customer needs
  • Lead cross-functional squads in crafting and executing brand campaigns, spanning advertising, promotions, and digital marketing efforts
  • Conduct thorough market research to unearth consumer insights and spot brand expansion opportunities
  • Keep an eye on market trends, competitor moves, and consumer preferences to steer brand strategy
  • Work closely with both internal and external partners to create impactful marketing materials and brand messaging
  • Oversee brand budgets and ensure optimal resource distribution
  • Evaluate brand performance, recommend improvements based on data, and maintain brand consistency across all touchpoints
  • Stay informed about industry trends, share insights proactively, and uphold best practices


Requirements

  • 5+ years of brand management experience in FMCG/Pharmaceutical/Medical sectors at multinational corporations
  • Preferably a degree in Pharmacy, Medicine, or related field
  • Proficiency in strategic marketing, brand management, and consumer product marketing
  • Proven ability to drive products through the entire marketing cycle and build brand equity
  • Track record of developing successful brand strategies and campaigns
  • Strong project and stakeholder management skills
  • Experience in handling budgets and delivering results within financial confines
  • Proficient in digital marketing tools, with a solid grasp of consumer behavior and market trends
  • Excellent analytical, communication, and teamwork skills
  • Ability to lead and motivate teams in a fast-paced, deadline-oriented setting

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